Global SEO Mastery: A Multi-Brand Approach (#724)

Anatolii Ulitovskyi, Björn Darko
Global SEO Mastery: A Multi-Brand Approach (#724)
Duration: 45:08
Believe you can because you can!
Believe you can because you can!
Global SEO Mastery: A Multi-Brand Approach (#724)

Imagine this.

You’re managing an online business, juggling multiple brands across various countries.

Challenging, right?

But here’s a kicker.

It is a story of success that changed the game.

Remember when Amazon expanded globally?

Their SEO strategy adapted to each country’s unique digital landscape.

Localized content, specific keyword research, and understanding cultural nuances.

They nailed it.

That’s the power of effective SEO management on a global scale.

Now, let’s talk numbers.

A recent study by Moz shows businesses with solid SEO practices witness a 14.6% conversion rate.

Significant, isn’t it?

But how do you replicate this success for multiple brands in different countries?

Enter Björn Darko, a wizard in SEO and digital marketing, on the latest UNmiss podcast episode.

Hosted by me, Anatolii Ulitovskyi.

We’re diving deep into managing SEO for multiple brands across countries.

It’s more than just keywords and backlinks.

It’s understanding the digital heartbeat of each region.

Did you know?

According to BrightEdge, 68% of online experiences begin with a search engine.

That’s where your brand needs to shine.

But here’s the twist.

Each country has its digital quirks.

From Google’s dominance in the US to Baidu in China.

It’s a diverse digital landscape out there.

Björn Darko joins us to shed light on these complexities.

His insights?

It is invaluable for anyone looking to scale up their SEO game globally.

Another interesting fact.

Ahrefs reveals that 90.63% of web pages get zero traffic from Google.

Shocking, isn’t it?

Avoid being part of this statistic.

This episode is packed with strategies, real-life examples, and actionable tips.

Björn doesn’t just talk theory.

He brings experience from the trenches of managing SEO for top global brands.

And the best part?

You don’t need to be a tech wizard to understand our conversation.

We keep it simple, engaging, and, most importantly, actionable.

So, are you ready to elevate your SEO strategy and make your mark in the digital world?

Tune in to the UNmiss podcast with your host, Anatolii Ulitovskyi, and special guest Björn Darko.

We’re unraveling the secrets of global SEO success.

Take advantage of this episode if you’re serious about expanding your digital footprint across borders.

Join us and transform the way you approach SEO.

It’s more than a podcast.

It’s a masterclass in global SEO management.

Your journey to SEO excellence starts here.

See you in the episode!


  1. What’s the biggest challenge in managing SEO across multiple countries?

Oh, that’s a good one. The biggest hurdle is definitely understanding and adapting to each country’s unique search landscape and user behavior. It’s like learning the language of SEO anew for each market!

  1. How important is local culture in international SEO?

Absolutely vital! You can’t just copy-paste your strategies. Each market has its cultural nuances, and if you miss that, you’re basically shooting in the dark. Tailoring your approach to local tastes is key.

  1. Do I need to hire local SEO teams for each country?

It’s not always necessary, but it helps a lot. Having someone on the ground who understands the local market can make a huge difference. If that’s not feasible, at least get a consultant from each region.

  1. Can I use the same keywords in different countries?

Tricky question! It depends. Some terms might work universally, but others won’t translate well or have different search intents. Always do your homework on local keyword trends.

  1. How do I handle SEO for multiple languages?

That’s a fun challenge! You need to ensure your content is not only translated but also localized. It’s not just about the language; it’s about making the content resonate locally. And don’t forget about the technical SEO aspects of multilingual sites!

  1. Is Google the main search engine in all countries?

Not always. Google dominates many markets, but in countries like Russia and China, local search engines like Yandex and Baidu lead the way. You’ve got to tailor your strategy to the dominant search engine in each region.

  1. How do you track SEO performance across different countries?

You’ll want to use a mix of tools and metrics. Track your rankings, traffic, and conversions for each market separately. And remember, what’s a success in one country might not be in another!

  1. What’s one common mistake in international SEO?

One word: assumption. Assuming what works in one market will work in another is a big no-no. Always test and validate your strategies for each specific market.

  1. How do I manage content creation for multiple markets?

It’s all about balance. You need a centralized strategy to keep your brand message consistent, but enough flexibility to adapt to each market. Collaborate closely with local teams or experts to create content that hits the mark.

  1. Any tips for someone new to international SEO?

Start by learning as much as you can about each market you’re targeting. Understand the search habits, language nuances, and cultural factors. And be patient – international SEO is a marathon, not a sprint. Keep testing and learning!

Learn more about Björn Darko on the following resources: