Exploring SEO’s Evolution with Jim Hedger (#709)

Anatolii Ulitovskyi, Jim Hedger
Exploring SEO’s Evolution with Jim Hedger (#709)
Duration: 54:23
Believe you can because you can!
Believe you can because you can!
Exploring SEO's Evolution with Jim Hedger (#709)

SEO has come a long way.

Remember the days of keyword stuffing?

Google’s algorithm has evolved, and so have SEO strategies.

I’m Anatolii Ulitovskyi, and you’re tuning into the UNmiss podcast.

Our guest today is Jim Hedger, a veteran in the SEO world.

We’re talking about Technical SEO History and the Future of SEO.

Jim brings 17 years of experience from hosting the Webcology podcast.

Let’s dive into the past.

Did you know that in the early 2000s, SEO was mainly about keyword density?

Now, it’s a whole new ball game.

Jim explains, “SEO today is about user experience, content relevance, and technical soundness.”

It’s fascinating how things have changed.

Moving to the future, AI is the buzzword.

A study from Gartner predicts that by 2023, AI will manage 30% of companies’ content.

Jim has seen this coming.

“AI in content creation is not just a trend. It’s a revolution,” he says.

Imagine creating content that’s not only SEO-friendly but also user-centric.

AI tools are making this possible.

But it’s not all about algorithms.

The human touch in content is irreplaceable.

Jim emphasizes, “AI can assist but can’t replace human creativity.”

This balance is vital in future SEO strategies.

Another interesting point is voice search.

ComScore says 50% of all searches will be voice searches by 2023.

This changes how we think about keywords and content structure.

Jim’s insights on this are eye-opening.

“SEO is not static. It’s an ever-evolving field,” he reminds us.

Staying updated is crucial.

This is where podcasts like Webcology come in.

They provide a wealth of knowledge and keep us informed.

Jim’s 17 years in podcasting offer a unique perspective.

His experiences, challenges, and successes.

All these shape his understanding of SEO.

And now, he shares this wealth of knowledge with us.

As we wrap up, remember this.

SEO is not just a technical skill.

It’s an art.

It’s about understanding both machines and humans.

Jim Hedger is a testament to this.

His journey is a roadmap for all aspiring SEO enthusiasts.

Stay tuned to the UNmiss podcast for more such insights.

And always keep learning because change is the only constant in the world of SEO.

See you in the next episode!


  1. How has SEO changed over the years?

Oh, it’s been quite the journey! From simple keyword stuffing in the early days to focusing on user experience, mobile optimization, and quality content. SEO today is more about delivering value than just gaming the system.

  1. What was SEO like in the beginning?

Back in the day, SEO was pretty basic – think lots of keywords and backlinks, often without much regard for content quality. It was more about tricking search engines than helping users.

  1. Why is mobile optimization important for SEO now?

With most people using smartphones to browse the internet, Google now prioritizes mobile-friendly sites. It’s all about providing a seamless user experience on mobile devices.

  1. How important is content quality in modern SEO?

Super important! Search engines have gotten smarter at recognizing valuable, relevant content. Good content is key to ranking higher and engaging your audience.

  1. What role does AI play in SEO today?

AI is a game-changer. It helps understand user behavior, personalize content, and even optimize voice search. AI tools are making SEO smarter and more efficient.

  1. What’s the biggest misconception about SEO?

That it’s a one-time setup. SEO is an ongoing process. Search engines and user behaviors keep evolving, so your SEO strategies must evolve too.

  1. How has voice search impacted SEO?

Voice search is growing fast, changing how we think about keywords. It’s more about natural, conversational phrases rather than short, typed queries.

  1. Why is user experience now a critical part of SEO?

Search engines want to provide the best results to users. A site with great user experience – fast, easy to navigate, mobile-friendly – is likelier to rank higher.

  1. Can SEO strategies that worked in the past still be effective?

Some fundamentals remain the same, like the importance of keywords and backlinks. But tactics have to adapt to the current landscape. What worked 10 years ago might not work now.

  1. What future trends should SEO professionals keep an eye on?

Keep an eye on AI, voice search, and the growing importance of local SEO. Also, video content is becoming a big player, so optimizing for video search will be crucial.

Learn more about Jim Hedger on the following resources:
Website: http://digitalalwaysmedia.com/
Linkedin: https://www.linkedin.com/in/jimhedger/