Email Magic: Megan Boshuyzen Decodes Strategies! (#678)
A little bakery almost closed last year?
They pivoted.
Reaching out through emails, they shared heartwarming stories, unique recipes, and limited-time offers.
Guess what?
Their subscriber list grew by 500% in just six months. And sales? Through the roof.
All because of a well-crafted email campaign.
Now, wouldn’t you want that magic touch for your brand?
Enter Megan Boshuyzen: The Email Maven.
Megan would surely be in if email marketing had a hall of fame. Today, she’s unpacking her strategies just for you.
Why Emails, Why Now?
Here’s a fact:
In 2022, global email users amounted to 4.3 billion. Predictions say it’ll reach 4.6 billion by 2025.
Staggering, right?
While social media is flashy and fast, emails offer a personal touch.
A whisper amid the noise.
And the return on investment?
For every $1 spent, email marketing generates an astounding $42.
Talk about ROI!
The Art of Crafting Emails
Emails are conversations.
They’re not just broadcasts.
They’re a dialogue between you and your subscribers.
And like every good conversation, they should be engaging, relevant, and genuine.
Beyond Open Rates: The Metrics that Matter
Click-Through Rate (CTR):
Did you know the average CTR for emails in the retail sector was around 11.68% in 2022?
But with the right strategy, you can hit upwards of 20%.
Conversion Rate:
Once they click, do they take action?
Optimize your emails to guide readers smoothly from opening to conversion.
List Growth Rate:
Remember our bakery story?
Growing your list is essential, but so is ensuring its quality.
Quality over quantity, always.
Common Email Blunders (and how to avoid them)
Sending too many (or too few) emails:
Find the sweet spot.
Bombarding inboxes can lead to unsubscribes, while radio silence can make subscribers forget you.
Ignoring mobile users:
In 2022, 61.9% of all emails were opened on mobile.
If your emails aren’t mobile-friendly, you’re missing out big time.
Forgetting the power of personalization:
“Dear Customer” doesn’t cut it anymore. Personalized emails can lift transaction rates by 6 times.
The Future of Email Marketing
Automation. Segmentation. AI-driven personalization.
Megan believes the future of email marketing is bright and technologically driven.
Let’s Wrap It Up
Unlocking the potential of email marketing doesn’t have to be daunting.
With insights from experts like Megan Boshuyzen, you’re well on your way to crafting emails that not only get opened but also get results.
Ready to elevate your email game?
Tune into the podcast, and let’s make email magic together.
FAQ:
- Why is email marketing still relevant in the age of social media?
Ah, that’s an excellent starting point! While social media is all the rage, email is like that classic novel on your bookshelf. It’s personal, direct, and, most importantly, lands in someone’s ‘virtual’ home (their inbox!). Plus, you own your email list; there are no algorithm changes to worry about.
- How often should I send out marketing emails?
That’s the golden question! It boils down to your content and audience. If you’ve got valuable insights to share weekly, go for it. But remember, sending one impactful email a month is better than spamming inboxes and getting those dreaded ‘unsubscribes.’
- What’s the best time to send marketing emails?
Oh, this one’s a classic! Studies often suggest Tuesday and Thursday mornings. But here’s the deal: your audience might be different. Test, analyze, and refine. That’s the mantra.
- How can I grow my email list?
List-building, exciting stuff! Offer value. Think free e-books, webinars, or exclusive deals. Make sure your sign-up form is easy to find and use. And always – I mean, always – get permission. No one likes unsolicited emails.
- Why are my emails ending up in the spam folder?
Ugh, the dreaded spam pit! It could be due to too many exclamation marks, spammy words like “free” or “buy now,” or even sending large image-only emails. Also, ensure you’re compliant with email laws and get whitelisted.
- How important is mobile optimization for emails?
Super important! With so many folks checking emails on their phones (over 60% in 2022, remember?), if your email looks wonky on mobile, you’re missing out big time.
- How do I know if my email campaign is successful?
Metrics, my friend! Look beyond open rates. Dive into CTRs, conversion rates, and bounce rates. And always align these with your goals, be it brand awareness, sales, or engagement.
- What’s A/B testing in emails?
Ah, A/B testing is like a science experiment for your emails. You send two versions of an email (A and B, get it?) to see which one performs better. It could be a different subject line or a new CTA button color. It’s all about refining and improving.
- Is buying email lists a good idea?
Short answer: No. Long answer: Absolutely not! Bought lists can damage your reputation, decrease engagement, and are often full of duds. Organic growth is the way to go.
- How can I make my emails more engaging?
Sprinkle in some personality! Use storytelling, vibrant visuals, and clear CTAs. And always, always be authentic. Your subscribers can feel the difference.
Learn more about Megan Boshuyzen on the following resources:
Linkedin: https://www.linkedin.com/in/meganbosh/
Twitter: https://twitter.com/megbosh
