Deserving Trust: Human Connections in Business (#716)

Anatolii Ulitovskyi, Rob Greenlee
Deserving Trust: Human Connections in Business (#716)
Duration: 47:26
Believe you can because you can!
Believe you can because you can!
Deserving Trust: Human Connections in Business (#716)

Have you ever wondered what makes a business relationship truly succeed?

I have, and the answer is simpler than you might think: Trust.

Let’s start with a real story.

Remember how Airbnb revolutionized the lodging industry?

It’s a tale of trust.

In the early days, Airbnb struggled.

People were skeptical about staying in a stranger’s home.

But Airbnb focused on building trust, both in human-to-human and business-to-human interactions.

They introduced verified photos, user reviews, and a robust customer support system.

The result?

Airbnb’s growth skyrocketed.

By 2021, they had over 4 million hosts worldwide.

Now, let’s dive into the world of trust-building with insights from my podcast guest, Rob Greenlee.

Rob is a seasoned podcaster.

He knows the power of trust in communication.

In our latest UNmiss podcast episode, Rob shares invaluable insights.

But first, let’s look at some data.

Did you know that according to a Salesforce survey, 95% of customers say trust makes them more likely to remain loyal?

That’s a huge number.

It shows how vital trust is in customer relationships.

In another study, Edelman’s Trust Barometer revealed that 81% of consumers need to trust a brand to buy from them.

That’s why we discuss trust-building strategies extensively in our episode.

Trust is not just a nice-to-have.

It’s essential.

For businesses, it’s the difference between a one-time transaction and a lifelong customer.

Now, what about human-to-human relationships?

Here, trust is equally crucial.

Think about your interactions with colleagues, clients, or even your boss.

Trust fosters open communication, mutual respect, and more effective collaboration.

In our podcast, Rob emphasizes the significance of authenticity.

Authenticity breeds trust.

And trust breeds loyalty.

So, how can you build trust?

It starts with being genuine.

Show your true self in your interactions.

Transparency is key.

Be clear about your intentions and honest in your communications.

Consistency is another vital aspect.

Be consistent in your actions and your words.

People trust predictable behavior.

Lastly, show empathy.

Understanding others’ perspectives builds deeper connections.

Rob’s insights during our podcast are a goldmine for anyone looking to strengthen trust in their relationships.

Remember, building trust takes time.

It’s not an overnight process.

But it’s worth every effort.

Because once trust is established, the possibilities are limitless.

Whether you’re a business owner, a professional, or just someone looking to improve your personal relationships, this episode is a must-listen.

So, tune into the UNmiss podcast and join me, Anatolii Ulitovskyi, as we explore the dynamics of trust with Rob Greenlee.

Experience the power of trust in transforming relationships and driving success.

Don’t miss out on this insightful conversation.

Building trust can be your game-changer.

Are you ready to unlock the potential of trust in your life and business?

Join us on the UNmiss podcast and start your journey today.

Trust is not just a word.

It’s the foundation of every successful relationship.

Let’s build it together.


  1. What is the most important factor in building trust in a relationship?

Consistency is key. Showing reliability and integrity in your actions and words is crucial.

  1. How can a business build trust with its customers?

Transparency is essential. Be clear about your products, services, and policies. Also, listen to customer feedback and act on it.

  1. Can trust be rebuilt once it’s broken?

Yes, but it’s challenging. It requires a sincere apology, changed behavior, and time for healing and rebuilding confidence.

  1. What role does communication play in trust?

A huge one! Open, honest, and empathetic communication fosters trust and understanding in any relationship.

  1. How can I tell if someone trusts me?

Look for signs like open communication, willingness to share personal thoughts or feelings, and seeking your opinion or advice.

  1. Is trust more important in personal or professional relationships?

It’s equally important in both. Trust is the foundation of all healthy relationships, whether personal or professional.

  1. How long does it take to build trust?

It varies. Trust builds over time through consistent, positive interactions. It’s not an overnight process.

  1. Can technology help in building trust?

Yes, especially in business. Technologies like blockchain and AI can enhance transparency and reliability, fostering trust.

  1. How can I build trust in a new team?

Start with open communication, set clear expectations, show respect, and be willing to listen and adapt.

  1. What’s the biggest mistake people make regarding trust?

Assuming it’s automatically given. Trust must be earned and maintained through ongoing, positive actions and interactions.

Learn more about Rob Greenlee on the following resources: