It all started with a blog post.
A tech startup’s deep dive into AI trends went viral, and their leads quadrupled.
That’s the power of B2B content done right.
Data tells us that 91% of B2B marketers use content marketing to reach customers.
Because content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Robert Katai, the content marketing maestro, joins us today.
He’s the whisperer of B2B strategies that entice professionals and convert conversations into contracts.
With B2B, it’s a longer game than B2C.
That matters most.
Robert and I will unwrap the layers of successful B2B content strategies.
We’ll reveal how the most understated blog post or podcast can establish thought leadership and trust over time.
You’ll learn how the role of a content creator isn’t just to inform but to form a narrative that underpins an entire brand philosophy.
Get ready for a session packed with insights, strategies, and statistics that will arm you with the knowledge to elevate your B2B content marketing game.
So, join us. Because in the realm of B2B, content isn’t just king—it’s the entire kingdom.
- What is B2B content marketing?
It’s the process of creating and distributing valuable content to attract and engage a business audience.
- How is B2B content marketing different from B2C?
B2B is about building long-term relationships and demonstrating expertise, while B2C often focuses on quick sales.
- Why is content marketing important for B2B?
It establishes credibility and authority, which are crucial in business decisions.
- What type of content works best for B2B marketing?
Whitepapers, case studies, and industry reports are gold for B2B audiences.
- How do I measure the success of my B2B content?
Look at lead generation, engagement, and conversion rates from your content.
- How often should I publish new B2B content?
Consistency is key; whether weekly or bi-monthly, stick to a schedule that maintains quality.
- What’s the biggest challenge in B2B content creation?
Producing content that’s both informative and engaging to a professional audience.
- How do I make my B2B content stand out?
Focus on unique insights, actionable advice, and real industry issues.
- Can social media be effective for B2B marketing?
Yes, platforms like LinkedIn are powerful for B2B networking and content sharing.
- What’s a good strategy for starting with B2B content?
Identify your niche, understand your audience’s challenges, and tailor content that addresses their specific needs.
Learn more about Robert Katai on the following resources: