Websites with more related pages outrank others.
Because pillar content increases strength with interlinking.
James Scherer shares how to do it right.
A pillar and post content strategy is a content strategy that focuses on the content pillar and then organizes the content into posts.
This type of content strategy organizes the content into pillars, which are usually based on topics but can also be based on a person’s expertise or industry.
The post will be about one topic or one topic within the pillar.
Each post will contain some text, images, videos, and links to other posts in the same pillar.
The Pillar and Post content strategy is a content strategy framework that helps companies create long-term, sustainable content that drives long-term value.
The pillars are: 1) What, 2) Why, 3) How, 4) Who, 5) When and 6) Where. The pillars help to create a holistic approach to creating engaging content for your audience.
These methods can be used in various ways such as for website design or social media marketing campaigns.
Watch or listen to the entire episode to know a lot more.
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