195. The Value Of Case Studies for Businesses With Geoff Strauss
Case studies have been a crucial part of marketing for years and have helped brands in their growth process.
If you are just starting out with your business, case studies can provide the necessary credibility to get – and keep – your customers.
A case study is a written report that outlines the experiences, challenges, and failures of a company. It often contains testimonials from clients and ex-clients.
Case studies can be a great way to showcase your work if you want to earn backlinks to your site or get more business from people who are impressed by it. But, only do it if you have an interesting story that will resonate with your audience.
The value of case studies for businesses comes from the fact that they provide an opportunity to use some of the highest-converting words in your content like “best practices,” “practicing what you preach,” and so on.
The following are the key points to remember while creating a case study:
– Keep it concise, written with a tone that is easy to understand.
– Focus on how your company practices what you preach.
– Remember that your case study should be positive, not negative.
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