Jessica Totillo Coster: Boost On-Site Shopping and SEO: Your Recipe for Success (#652)
Ever heard of Bob’s Bakery?
Two years ago, they were virtually invisible on Google.
Now, they’re a top search result and have doubled their sales.
The magic?
Improving their on-site shopping experience and fine-tuning their SEO.
You can do it too.
Why On-Site Experience and SEO Are Best Friends
What’s the link between on-site experience and SEO?
It’s straightforward.
Google loves happy users.
When visitors find value in your site, Google rewards you with better rankings.
Jessica Totillo Coster will teach you in our podcast how to get sales from SEO.
Steps to Uplift Your On-Site Experience
- Smooth Navigation
First, focus on smooth navigation.
Use menus and filters to guide users quickly to their goals.
This keeps visitors on your site longer, which is a win for you and Google.
- Fast Page Load Speed
Second, improve page load speed.
A 1-second delay can drop conversions by 7%.
Speed is a Google ranking factor, so don’t overlook it.
- Mobile Responsiveness
Third, ensure mobile responsiveness.
Over half of Google searches are mobile.
A non-responsive site not only loses customers but also drops in rankings.
- Personalized Experience
Fourth, personalize the experience.
Offer product suggestions based on user history.
This increases satisfaction and, in turn, boosts sales.
- The Data Backs It Up
Think the numbers are fluff?
A HubSpot study shows that 76% of customers value ease in finding their needs.
Google reports good user experience increases session duration by 70% and lowers bounce rate by 40%.
How SEO Complements Your On-Site Experience
How do you make SEO work with your on-site experience?
- Optimize Descriptions
Optimize product descriptions.
Use relevant keywords naturally to help both Google and your readers.
- Structured Site
Focus on site structure.
Streamline URLs, headers, and meta descriptions.
This makes indexing easier for Google, improving your rankings.
- Quality Content
Publish quality content.
Answer customer queries through engaging articles.
This content serves a double duty: helping customers and boosting SEO.
- Secure Backlinks
Secure quality backlinks.
They act as endorsements in Google’s eyes.
A higher number of trusted backlinks improves your search rankings.
Your Action Plan
So, want to become the next success story like Bob’s Bakery?
Start optimizing your on-site shopping experience and SEO strategy.
These two powerhouses work together, creating a cycle of customer satisfaction and improved search rankings.
Just like they did for Bob’s Bakery.
Frequently Asked Questions about On-Site Shopping and SEO
- Why is the on-site shopping experience so important?
Great question! A smooth on-site shopping experience keeps your customers happy and engaged. Happy customers not only buy more but are also more likely to return.
- How does SEO relate to the on-site experience?
Ah, they’re like two peas in a pod! Google rewards sites that offer a good user experience by ranking them higher in search results. So, by optimizing your on-site experience, you’re also boosting your SEO.
- What’s a quick fix to improve site navigation?
Start with a straightforward, easy-to-find menu and search bar. If users can find what they’re looking for quickly, they will likely stick around.
- My site loads slowly. Is it a big deal?
It’s more significant than you think. A 1-second delay in page load can drop your conversions by 7%. Speed also impacts your Google ranking, so it’s a big deal.
- Do I need a mobile-responsive website?
Absolutely, yes! Over half of all Google searches are on mobile devices. If your site doesn’t function well on mobile, you miss out on a massive audience.
- What are some ways to personalize the user experience?
You can offer personalized product recommendations or content based on browsing history. Even something as simple as a “Welcome back, [Name]!” message can make a difference.
- What kind of data should I pay attention to?
User behavior metrics like session duration, bounce rate, and conversion rate can give you valuable insights. These can help you understand what’s working and what needs tweaking.
- How do I optimize my product descriptions for SEO?
Aim for a natural use of relevant keywords; don’t forget to include meta descriptions. You aim to make it easy for both Google and your customers to understand your offering.
- What’s the deal with backlinks? Why are they important for SEO?
Backlinks are like votes of confidence from other websites. Google sees these as endorsements, which can significantly boost your site’s credibility and ranking.
- I’m overwhelmed. Where do I start with improving my on-site experience and SEO?
Don’t worry; it’s normal to feel overwhelmed. Start small. First, focus on improving your page load speed or simplifying your navigation. Minor, consistent improvements can lead to significant gains over time.
Learn more about Jessica Totillo Coster on the following resources:
Website: https://ecommercebadassery.com/
Linkedin: https://www.linkedin.com/in/jessicatotillo/
