The Future of Marketing and Sales with Lilach Bullock (#711)

Anatolii Ulitovskyi, Lilach Bullock
The Future of Marketing and Sales with Lilach Bullock (#711)
Duration: 56:27
Believe you can because you can!
Believe you can because you can!
The Future of Marketing and Sales with Lilach Bullock (#711)

AI is not just a buzzword.

It’s a game changer in marketing and sales.

Take the story of Netflix.

Using AI, they saved $1 billion in 2017 by optimizing their recommendation engine.

Incredible, right?

I’m Anatolii Ulitovskyi, hosting today’s UNmiss podcast.

Our guest is the illustrious Lilach Bullock.

We’re delving into “How to Unite AI with Marketing and Sales”.

The potential of AI in these fields is vast.

According to Salesforce, 51% of marketing leaders are using AI.

And the number is growing.

Lilach explains, “AI helps in understanding customer behaviors.”

This understanding is crucial.

It leads to personalized marketing strategies.

Personalization is key.

Ever received a product recommendation that felt tailor-made for you?

That’s AI at work.

It’s not about replacing humans. It’s about enhancing their capabilities.

AI can analyze data faster than any human.

But it’s the human touch that creates a connection.

AI in sales is equally transformative.

Harvard Business Review found that AI can increase leads by more than 50%.

Imagine that impact on your business.

AI streamlines the sales process.

It identifies potential leads.

It even predicts future trends.

This is where AI becomes a valuable asset.

AI doesn’t just predict.

It learns and evolves.

This adaptability is crucial in the ever-changing marketing landscape.

Lilach’s experience in this field is extensive.

From AI-driven content marketing to intelligent sales automation.

Her insights are a goldmine.

So, how do you start integrating AI?

Begin with one aspect of your marketing or sales.

It could be customer service chatbots.

Or AI-driven analytics.

The key is to start small and scale up.

Remember, the goal is synergy.

AI and human intelligence work together.

This synergy creates a powerful marketing and sales strategy.

Lilach’s guidance is invaluable for any business.

From startups to established enterprises.

AI is not the future.

It’s the present.

And it’s reshaping the world of marketing and sales.

Join us for more insights on AI in marketing and sales.

Only on the UNmiss podcast.

Where we uncover the secrets of today’s business world.

Stay tuned for more!


  1. What is AI’s role in modern marketing?

AI is like a smart assistant in marketing. It helps analyze consumer behavior, personalize campaigns, and predict future trends. It’s all about making marketing smarter and more targeted.

  1. Can AI improve sales?

For sure! AI can analyze data to identify potential leads and predict which customers are more likely to purchase. It’s like having a crystal ball that helps focus your sales efforts where they will most likely pay off.

  1. How does AI help in customer service?

AI chatbots are a game-changer in customer service. They can handle basic queries 24/7, giving customers instant responses and freeing up human agents for more complex issues. It’s a win-win for efficiency and customer satisfaction.

  1. Is AI in marketing expensive to implement?

It can be an investment, but it doesn’t have to break the bank. There are many affordable AI tools out there. The ROI from improved targeting and efficiency can be pretty impressive.

  1. Should I be a tech expert to use AI in my marketing strategy?

Not at all! Many AI tools are designed to be user-friendly, with clear guidance and support. It’s more about understanding your marketing goals and choosing the right tools to help achieve them.

  1. How does AI personalize marketing campaigns?

AI can analyze heaps of data – like past purchases, browsing behavior, and preferences – to create highly personalized marketing messages. It’s like having a bespoke tailor for your marketing content.

  1. Can AI replace human marketers?

No way! AI is a tool, not a replacement. It can handle data and automate tasks, but the creative and strategic aspects of marketing still need that human touch.

  1. What’s the future of AI in marketing?

The sky’s the limit! We’re looking at more advanced personalization, better predictive analytics, and AI that can adapt and learn in real time. The future is all about smarter, more responsive marketing strategies.

  1. How does AI affect content creation?

AI can help with content creation by suggesting topics, optimizing for SEO, and even creating basic content drafts. But the creativity and finesse of good content writing still need a human writer.

  1. Is AI valuable for small businesses in marketing?

Definitely! Even small businesses can benefit from AI, especially in areas like customer segmentation, targeted campaigns, and analyzing consumer data. It levels the playing field by giving small businesses access to insights and efficiencies that were once only available to big players.

Learn more about Lilach Bullock on the following resources: