SEO is a marathon, not a sprint. It takes months and even years to rank website content. However, I had one client who was different – Let me tell you why.
The client’s main topic was weight loss supplements. This niche, as you probably know, is overwhelmed and overpriced, with huge competition from billion-dollar companies and over a thousand 8 and 9 figure-businesses. It’s tough to compete with them.
Luckily, the target website had a lot of traffic, at over 100K people per month. This benchmark in SEO means that your strategy should help to double existing traffic as we did on this project.
We analyzed titles and descriptions for pages that brought the most traffic and found that many were written just for the sake of having them. The client invested a lot in valuable long-form content but ignored writing “clickable” headlines that would draw users in.
David Ogilvy, a marketing legend, once said, “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
I rewrote existing meta tags, titles, and descriptions with the following methods:
- Kept the average length of titles between 50-60 symbols, descriptions less than 160
- Added numbers and brackets
- Used powerful words from paid ads
- Capitalized each word in titles except articles and prepositions.
An SEO miracle happened, with doubling traffic two times in a month. Of course, it was not actually a miracle, but the skill of knowing best practices. This client kept his word to sign on for a 1.5-year contract, with a budget equaling 40% of all my 30 other clients’ payments. Not bad.
I decided to create a headline analysis tool that helps with optimizing meta tags. It works simply: write your title and description or add a target URL, then estimate the score from 0 to 100 and get tips on improving it.
Meta tags are essential to website optimization as they provide search engines with crucial information about your website. Properly optimizing meta tags can significantly increase your click-through rate (CTR) and drive more traffic to your site.
Studies have shown that adding numbers to your meta tags can increase CTR by 36%, and using brackets can increase CTR by 38%. Utilizing powerful and curious words can also grab users’ attention and encourage them to click on your website.
I usually avoid using best practices, because a thousand others use them. However, you can learn from them and think about adapting to your business preferences.
Best practices for meta tag optimization include:
- Include keywords relevant to the content of your website in the meta tags
- Make sure the meta description is informative, compelling, and accurately represents the content on your website
- Use brackets, numbers, and power words to make your meta tags more attention-grabbing
- Avoid duplication of meta tags across multiple pages on your website
- Use schema markup to help search engines understand the content on your website
- Optimize your meta tags for voice search by including conversational phrases
- Regularly review and update your meta tags to keep them relevant and up-to-date.
In conclusion, meta tag optimization is a crucial aspect of search engine optimization that can significantly improve your CTR and drive more traffic to your website. Following the best practices and staying up-to-date with the latest trends can effectively optimize your meta tags and improve your search engine ranking.