Keyword research was pretty simple when I started my SEO journey because Google lacked enough content. A decade ago, competition was also low; many companies still didn’t consider creating a website to add to their marketing strategy.
Today, almost all businesses are online and have at least one website. There are over 1.8 billion websites and over a trillion pages online looking to get organic reach. Users don’t need all these websites, and Google cannot rank them all. Our goal is simple: be better than the rest.
Finding traffic topics with low-quality content
SEO is not a method to overwhelm others with more resources. Instead, SEO is a method to outsmart others with the right strategy.
Many websites cannot get results because their content is repetitive or derivative. Are you interested in watching a new movie with the same plot as dozens of other films you’ve watched? I don’t think so.
It’s the same with rewriting. Many content creators get ideas from successful websites in the top 10. Users have seen and clicked away from similar content, signaling to Google that the content is unattractive. Never regurgitate other sites’ content, not even with AI tools — Google is smart enough to know it’s not unique content.
If your content looks derivative, Google will not rank it; Google only highly ranks content that satisfies users’ intent. It is a tricky question of which content is better, but many other factors can impact the top results: branding, E-A-T, links, technical optimization, etc.
Content is the #1 ranking factor and influences ranking positions the most. So, if you have much better content than other sites, that’s your best bet to crack the top 10 results.
I often create content for topics if my gut feeling tells me my content will be ten times better than my competitors have.
How to find them?
I’ll reveal some of the secrets of the trade to you — here are some tools that I use.
Ahrefs is a great tool to save time with looking for these topics. This tool is paid — and it’s expensive compared to many analogs — but it saves so much time filtering out pages with high-quality content.
Open a content explorer, add a high-volume keyword, then click the symbol “search.”
You’ll get a million pages for your keyword. Narrow down is to use the following filters:
- Publication date. Add a custom range +two years ago. If the content was not updated for this time, there’s a big chance that the content is outdated.
- Add filters: page traffic +1,000 or play with this number; page traffic value is +1,000, or choose yours. Again, it helps to find traffic topics that bring money.
- Words: add less than 1,000. This filter helps blog content to find pages with fewer words. Of course, having more words doesn’t mean having better quality, but pages with more words usually bring more traffic because they have a higher chance of satisfying user intent. That way, if you find blog posts with fewer words, your goal is to extend the number by sharing more value.
Ahrefs is excellent for filtering huge compilations of pages. The next step is to perform manual checks.
Open website pages and read existing content. Ask yourself: Can you create something much better? If yes, add it to the content plan; if you have doubts or think not, skip it.
Most topics with outdated information have old data. If you search for updated and fresh insights, then you give a solid reason to rank your content.
It is vital to choose priorities because if you overwhelm yourself with too many topics, then you cannot get results with that. Less is more.
Prioritize the following:
- fewer backlinks, according to Ahrefs
- higher traffic
- higher traffic value
- experience with topics
- knowing a buying persona.
For example, you must choose between topics A, B, and C, then analyze traffic value or how much money you can earn by ranking all these pages. C is a priority if C brings more than A and B if all other factors are equal.
Knowing a topic can help to create much better content. For example, if I don’t know the subject, more research is required, but if the case is related to my experience and is in my strong suit, it is my priority.
Many content creators feel it is possible to cover every topic and still create high-quality content. Is it possible? Yes, anything is possible… But it’s very unlikely. Stick to content that you’re confident you can produce well.
Start with a piece of content and move to the next when you cannot improve it any further. Going step-by-step will help you to win in the long run.
Choosing the right strategy with traffic topics that competitors ignore helps save time and achieve high results. Spend the time searching for them, and your content will rise above the rest.