This is an SEO course, but YouTube is the second largest search engine in the world, making it a valuable platform for content creators to reach their target audience. I love YouTube promotion more than Google because it’s simpler to get results. Let me tell you why.
With YouTube, you don’t need link building, which is the most challenging part of SEO. YouTube is all about straight content creation, which is less complicated. Writing an article takes 4-8 hours, but filming a 15-minute video generally will take much less time, even after you factor in editing.
For creating high-quality website content, you need the following specialists: writers, editors, designers, content managers, and web developers. Making a compelling video requires speakers and video designers.
Because YouTube prefers fresh content, you can rise to the top within just 24 hours. This is far from SEO, where 7% of new pages get results in the first year, according to Ahrefs. Google also adds videos 55% of the time in its search, so ranking on YouTube also helps to get customers from Google.
YouTube is less competitive than Google because many companies ignore this channel. There are 51 million YouTube channels for over 2,6 billion YouTube users. There are around 2 billion websites for 5,3 billion users. Let’s calculate: one YouTube channel for 50 users and one website for 2-3 users. So, you can see that the difference is 25 times!
YouTube SEO has many other benefits, but let’s learn how to do it.
Filming a hundred bad videos
It’s hard to film a great video without experience. Pewdiepie filmed 100 videos to get 285 subscribers, and MrBeast filmed videos for 1.5 years to get the first 1,000 subscribers. They couldn’t get results for a long time because of low experience, but they didn’t give up on acquiring the most crucial element in YouTube marketing.
I recommend this to all new YouTubers: just start it. Film everything about your niche that you have in mind. Don’t worry about expensive equipment. The best gadget you have is in your pocket all the time. Modern smartphones have high-resolution and good enough microphones for video filming. Think more about value in context than about nice-looking design in your videos.
Start your 100-day marathon with the primary goal: film, film, film. Then, you can go to the next step with experience and confidence.
There are a bunch of YouTube keyword research tools, but the most popular are Tubebuddy and vidIQ. These tools have free versions where you can start. Then unhide all other features if you need them. VidIQ shares a lot more data in its free version.
I searched the keyword “SEO” and got a lot of data instantly.
After clicking “View all 254 keywords”, I got a huge list of keywords with important metrics: related score, search volume, competition, overall rating, and number of words.
Here are some best practices to keep in mind:
- Start with a broad keyword related to the topic of your video to find related keywords with high search volume and low competition.
- Use long-tail keywords that are more specific and less competitive. They can help you reach a targeted audience who is searching for a specific solution or product.
- Think about the user’s intent behind their search query to select your keywords. Are they looking for information, entertainment, or a product to buy? This will help you optimize your video for the right audience.
- Includelocation-based keywords. If you are targeting a local audience, consider including location-based keywords in your title and description.
- Use keywords in the video title, description, and tags to help YouTube understand the topic of your video and improve its visibility in search results.
- Choose relevant keywords to your video content, and avoid using irrelevant keywords to manipulate search results.
- Monitor keyword performance and make changes as needed to optimize your results.
The second way of looking for keywords is to get them from YouTube highlights; tools can’t share all possible keywords, and volume is an estimation. Many content creators also use keyword research tools that create competition between similar content. That is why the simple method of taking keywords from highlights provides excellent results.
Video SEO is less competitive and has many other advantages of ranking well on Google. Follow best practices to ensure you’re satisfying user intent and drawing your audience to your content. VidIQ allows finding keywords in its free version, but it’s better to find more keywords in YouTube highlights.