Tools are the most popular way to find keywords because they complete the job in just a few seconds. But here is the main problem: each page consists of at least one keyword, up to a few thousand. Adding too many irrelevant keywords to the page confuses Google on what to rank. On the other hand, ignoring relevant keywords shows that a page lacks enough value to help all users.
Let’s find the balance.
Analyze Pages on the Top 10
Keyword research tools show keywords for specific pages. Add your competitors’ page to your favorite tool (Ahrefs, Semrush, Moz, Ubersuggest) and find which keywords appeal on top Google results.
Let’s check out this page on my website – https://unmiss.com/consumer-products on Ubersuggest.
I also exported all data to CSV.
So, you can see that Google related 20 keywords to this page because users are looking for the same content. Ahrefs shows even more keywords:
If you access a specific website, the best way to find ranking keywords is GSC (Google Search Console).
This page ranks with +1,000 keywords according to GSC.
Group a list of keywords
If you search for keywords on tools, you’ll get ungrouped lists in the first visible screen. For example, find keywords for the topic “weight loss.”
Ahrefs and Semrush cluster keywords with parent topics.
Click the parent topic to find more sub-parent topics. For example, “weight loss pills” comes up (though I’d never recommend those — the best way to lose weight is to train hard and eat well.)
Weight loss pills, weight loss pills for women, and weight loss pills that work are keywords for different pages.
So, you can cluster by parent topics this way, but it’s also a good idea to check it out manually. For example, search on Google for similar keywords from parent topics:
- weight loss pills that actually work
- prescription weight loss pills
The first position is the same because of its high authority.
The rest positions are different. The keyword “weight loss pills that actually work” relates to listing of pills or supplements.
“Prescription weight loss pills” relates to prescription articles or requirements.
You can see that parent topics on Ahrefs are more inaccurate than accurate.
I’ve struggled with the right clusterization for a long time because this process demands a lot of working and re-working. So, I created my own free tool.
How does it work?
Export keywords from your favorite tool. For example, I downloaded a list of keywords from Ahrefs with the main keyword “weight loss pills”.
I then added a list to my tool to group them.
If you need more advanced clusterization, click “advanced features” and fill out what you need:
I instantly got much more accurate results.
Grouping helps to unite keywords with URLs to explain to Google what your pages are about. Use tools as-needed, but always remember to also check manually.
Remember, don’t add all the keywords to the content plan; choose priorities and remove irrelevant or high-competition keywords.