Get your brand into the news cycle
Journalists don't want your press release. They want a story, a number, or a quote — before deadline. We build all 3, pitch them to the right reporters, and turn the coverage into brand mentions AI engines repeat back.
- Real journalist outreach
- Data-led studies
- Reactive commentary
- Cited in AI answers
Powered by a best-in-class stack
Press coverage isn't luck. It's a repeatable system
Brands that get quoted every month aren't more interesting than you. They just show up in a reporter's inbox with the right angle at the right hour. That's a process, and we run it for you.
Built to perform
The basics we get right on every campaign, so your coverage keeps working long after it runs.
Earned coverage, not paid placements
Every mention comes from an editor who chose your story — not a rate card.
Your founder becomes the quote
We turn your team's expertise into commentary reporters call back for.
Mentions that AI engines repeat
ChatGPT, Gemini and AI Overviews summarise the press — so we make sure the press describes you correctly.
Coverage you can actually report
Placements, brand mentions and share of voice tracked in a live dashboard, not a screenshot deck.
Built for brands with something worth saying
Digital PR works when there's a real story, a real expert, or real data behind you.
Startups with a launch
You have funding, a product, or a category to name — and 6 weeks to make it land.
Founders building authority
You want your name attached to the topic before your competitor's is.
Companies sitting on data
Your product generates numbers journalists would run a headline on — and nobody has pitched them.
Brands with a search problem
Page 1 for your brand name — or an AI answer about you — says something you didn't write.
End-to-end, done for you
Journalist & media relations
We build a real, hand-checked media list by beat — not a scraped blast list — then pitch reporters individually with an angle written for their section. Relationships get maintained between campaigns, not rented for one.
HARO, Qwoted & Featured sourcing
We monitor journalist source requests daily and answer the ones you can genuinely speak to, in your voice, before the query closes. Most placements are won on speed and specificity, so we optimise for both.
Data-led studies & original research
We turn your internal data, survey results or public datasets into a story with a defensible methodology and a headline number. Data studies are the single most reliable way to earn national coverage.
Newsjacking & reactive commentary
We watch your category with Google Alerts, Muck Rack and BuzzSumo, and when a story breaks we get your expert's reaction to reporters within hours. Reactive PR wins on timing — the first credible quote in the inbox is usually the one that runs.
Expert bylines & thought leadership
We ghostwrite contributed articles and opinion pieces in your founder's voice and place them with editors who accept contributions. You get the byline, the credibility, and a permanent asset.
Launches, reputation & crisis response
Product launches, funding news, milestones — plus the harder days. We prepare holding statements, brief spokespeople, and work the story when something goes wrong.
See exactly what your PR earned this month
Every placement, mention and share-of-voice shift in one live view you can send to your board.
Brand mention monitoring
We track every unlinked and linked mention across news, blogs and forums as it appears.
Share of voice vs competitors
See how much of your category's coverage belongs to you versus the 3 names you're chasing.
AI answer visibility
We check what ChatGPT, Gemini and AI Overviews say about your brand and which sources they cite.
The stack we run your PR on
Real tools for sourcing, monitoring and reporting — plugged into your accounts, handed over at the end.
What's included
Concrete outputs, delivered on a schedule you can hold us to.
A clear path from story to coverage
No black boxes. You always know what's shipping, when, and why.
Story audit
We find what about you is actually newsworthy — and kill the angles that aren't.
- Interview your experts
- Audit existing mentions
- Map competitor coverage
Angles & media list
We build the campaign calendar and the hand-checked reporter list behind it.
- 3-5 pitch angles
- Beat-level targeting
- Spokesperson prep
Assets & research
We produce the study, the release and the quotes journalists can publish as-is.
- Data study
- Press kit
- Ready-to-run quotes
Outreach & reactive
We pitch, follow up, and jump on every breaking story in your category.
- 1:1 pitches
- Source requests
- Newsjacking
Report & compound
We measure what landed, feed it back into the next cycle, and keep the relationships warm.
- Coverage report
- Share of voice
- Next-quarter angles
What you can count on
Media monitoring for reactive windows
Typical window to first placement
Targeted journalists per campaign list
You own the data, contacts and coverage
Everything that turns a brand into a source
Coverage is one output. The real asset is becoming the name a reporter — and an AI model — reaches for first.
Spokesperson training
We brief your experts on angles, boundaries and how to answer without waffling.
Press release writing
Written like news, not like marketing — with the number in the first line.
Category monitoring
Daily alerts on your brand, competitors and the topics you can credibly comment on.
Coverage amplification
Every placement repurposed into social, newsletter and sales-enablement assets.
Multi-market outreach
We pitch in English, German, French, Portuguese, Ukrainian and Russian when your story crosses borders.
Relationship upkeep
We keep talking to reporters between campaigns, so the next pitch isn't cold.
How we compare to the alternatives
Here's honestly how done-for-you digital PR compares to the 3 alternatives you're weighing.
| What matters | DIY / in-house | Freelance publicist | Traditional PR firm | UNmiss |
|---|---|---|---|---|
| Where the stories come from | Whatever you shipped that month | The publicist's personal contacts | A creative brainstorm | A story audit plus original data — so there's always something to pitch |
| Reactive speed | You see the news too late | Depends who else they're serving | Approval chain kills the window | 24/7 monitoring and a drafted quote out the same day the story breaks |
| Search & AI impact | Not measured at all | Rarely considered | Counted in impressions | Coverage tracked against brand mentions, share of voice and AI citations |
| What you're really paying for | Your team's time | Hours, not outcomes | Retainer plus account layers | A named senior operator and a defined deliverable list every month |
| Reporting | A spreadsheet nobody updates | An email with links | A quarterly slide deck | A live Looker Studio dashboard you can open any day of the month |
| What you keep | Everything, but no system | The contacts leave with them | The agency owns the relationships | 100% of the data, media lists, assets and contacts — yours on day 1 and at exit |
Anatolii Ulitovskyi
Founder of UNmiss · in digital marketing since 2008
Founder-led PR, not an account executive learning your business
Anatolii Ulitovskyi has spent 15+ years in SEO and hosts the UNmiss podcast, 500+ episodes with top marketing experts. He reads pitches every week, so he knows exactly which ones get ignored.
Senior people do the work
The person who pitches your story is the person you met on the call.
PR that understands search
We're an AI-SEO company first, so coverage is built to move brand mentions and AI citations.
We speak journalist
Pitches are written to a deadline and a word count, not to a marketing brief.
No invented results
We won't promise placements we can't earn or show logos we didn't earn.
Built to compound
Every campaign leaves you with data, contacts and a story bank the next one runs on.
Every engagement includes
Questions, answered
No invented coverage
We only claim placements we actually earned, and we'll never show you a logo wall we can't prove.
Editorial only
Every mention comes from an editor's decision, not a paid slot dressed up as news.
You own everything
Media lists, research, assets and journalist contacts stay yours — on day 1 and on the day you leave.
Let's find the story you're sitting on
Bring us your data, your founder and your market. We'll tell you on the call whether there's coverage in it — and if there isn't, we'll say so.
No obligation · honest fit assessment · led by UNmiss founder Anatolii Ulitovskyi