Link Reclamation Email Template for Marketing Agencies

Free editable Link Reclamation Email Template for Marketing Agencies. Copy, personalize, or download the Word .docx template from UNmiss.

Use this template to reclaim links your agency has already earned but isn't getting credit for. When a marketing publication names your brand without linking, an editor drops a link during a redesign, or a roundup points to a dead case-study URL, these 6 emails ask for the fix politely and make saying yes a one-click job. Start with the mentions sitting on the highest-authority pages, and lead with gratitude rather than a demand.

6 ready-to-use variants

Unlinked Mention

Ask a publication or blog that named your agency to turn that unlinked mention into a link.

Subject: Thanks for the mention in [Article Title]

Hi [First Name],

Thanks for including [Agency Name] in [Article Title] ([Their URL]). It's a genuinely useful piece on [Topic], and we appreciate the shout-out.

I noticed our name isn't linked. Would you be open to pointing it to [Your URL]? That gives readers who want our work on [Service or Case Study] a one-click path, and keeps the reference clean.

Totally your call, either way, thank you for the kind words.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Restore Lost Link

Reach out when a link you previously had was removed during an edit or site redesign.

Subject: A link that dropped off [Article Title]

Hi [First Name],

We really valued being cited in your piece [Article Title] ([Their URL]). While reviewing our references, I noticed the link to [Agency Name] seems to have come out, likely during a recent edit or redesign.

If it still fits the point you were making about [Subtopic], would you consider restoring it to [Your URL]? Happy to send the exact sentence and anchor text so it's a quick paste.

No worries at all if it no longer suits the article. Thanks for the great coverage.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Fix Broken Link

Flag a link that points to your old or dead URL and offer the current one.

Subject: Broken link on [Article Title]

Hi [First Name],

Quick heads-up on your article [Article Title] ([Their URL]): the link to [Agency Name] in the section on [Section] now lands on a dead page. We moved that content when we rebuilt our site.

The live version is here: [Your URL]. Swapping it in keeps that part of your post working for readers, and it takes about ten seconds.

Thanks for linking to us in the first place, and for keeping the article maintained.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Image Credit Link

Ask a site using your infographic or campaign visual to add a credit link.

Subject: Credit for the graphic on [Article Title]

Hi [First Name],

I spotted our [Infographic / Chart Name] in your post [Article Title] ([Their URL]). It's great to see it put to good use, and it fits your point on [Topic] well.

Would you mind adding a source credit linking back to [Your URL]? Something as simple as [Source: Agency Name] under the image works perfectly. I can send a higher-resolution file too if that's helpful.

Appreciate you featuring our work.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Data Citation Link

Reach out when a writer quoted your original benchmark or report without linking the source.

Subject: Source link for the stat you cited

Hi [First Name],

Thanks for referencing our finding on [Metric or Benchmark] in [Article Title] ([Their URL]). That number comes from our [Report Name].

Would you add a link to the source at [Your URL]? It lets your readers check the methodology and full dataset, which strengthens the point you're making. Happy to share the underlying figures if you'd like them.

Either way, thanks for the mention.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Soft Follow-Up

Send one brief, friendly nudge when your first reclamation email got no reply.

Subject: Re: [Original Subject]

Hi [First Name],

Just floating this back up in case it slipped by, inboxes get busy.

The short version: [Agency Name] is already mentioned in [Their Page or Article], and adding a link to [Your URL] would give readers an easy next step. If now isn't the time, no problem at all, just let me know and I'll leave it there.

Thanks again for your work on [Their Site].

Best,
[Your Name]
[Title, Company]
[Email / Phone]

How to use this template

  1. Build a reclamation list: search for your agency name, product names, and named team members, then filter to pages that mention you without a link.
  2. Pull lost and broken links by comparing a current backlink export against an older one to spot links that were removed or now point to a dead URL.
  3. Confirm the exact live destination you want each link to point to before you write, so you never send a recipient to another dead page.
  4. Find the author, editor, or webmaster and a verified email instead of a generic info@ or contact@ inbox.
  5. Reference the specific page and the exact mention, image, or stat so the recipient can locate it in seconds.
  6. Make one clear, easy ask per email and, where you can, supply the exact anchor text and URL to drop in.
  7. Follow up once after five to seven business days, then log the outcome and move on.
  8. Track every mention, request, and recovered link in a sheet so you can measure your reclamation rate month over month.

Pro tips

  • Reclamation converts better than cold outreach because the site already chose to mention you, so lead with gratitude, not a demand.
  • Prioritize by page authority and traffic: one restored link on a strong marketing publication outweighs dozens on thin pages.
  • For image and data credits, name the exact asset and offer the precise credit line and URL so adding it is a straight copy-paste.
  • Re-run your mention and backlink scans on a schedule; reclamation is ongoing maintenance, not a one-time project.

Frequently asked questions

What is link reclamation?

Link reclamation is the practice of recovering links you have effectively already earned. That includes turning unlinked brand mentions into links, restoring backlinks that were removed, and fixing links that point to your old or dead URLs. Because the site already referenced you, it is usually easier and safer than cold outreach.

How is reclamation different from regular link building?

Regular link building asks a stranger to add a brand-new link. Reclamation asks someone who already mentioned or linked to you to make a small correction. The relationship and the editorial decision already exist, so reply rates tend to be higher, though results still vary by site and page.

How do I find unlinked mentions of my agency?

Set up alerts for your agency name, key product names, and prominent staff, and periodically search those terms across news and blog sites. Then check whether each mention links back to you. A backlink tool helps you cross-reference which mentioning pages already link and which do not.

Why do backlinks disappear, and can I get them back?

Links commonly drop during content edits, CMS migrations, redesigns, or when a page is pruned. Many can be recovered simply by pointing out the change and offering the correct URL. Some cannot, for example when the whole page is gone, so focus your time on the reachable, higher-value ones.

What success rate should I expect?

It varies by list quality, page authority, and how easy you make the fix. Reclamation generally outperforms cold outreach, but you should still expect many non-responses. Judge success by live links recovered rather than by opens or replies alone.

Is asking for these links safe for Google?

Yes. You are asking a publisher to correct or complete a reference they chose to make, which is well within Google's guidelines. The risk only appears when you buy links, trade them at scale, or push manipulative anchor text. Keep the ask honest and let the editor decide.