Blogger & Roundup Outreach Template

Free editable Blogger & Roundup Outreach Template. Copy, personalize, or download the Word .docx template from UNmiss.

Bloggers and roundup curators get pitched constantly, and most pitches get ignored because they lead with the ask instead of the value. This template gives you six ready-to-edit outreach scripts, from contributing an expert quote to following up, each built to show the writer why featuring you helps their audience first. Personalize the bracketed fields, keep one soft ask per message, and disclose any gifted or paid arrangement up front.

6 ready-to-use variants

Expert Roundup Contributor Pitch

Offer a concise, quotable expert answer for a roundup post the blogger is assembling or regularly publishes.

When to use

Send this when a blogger has put out a call for contributors, or runs recurring expert roundups in your niche and you can add a genuinely useful answer.

Subject: A quote for your [Topic] roundup, [First Name]

Hi [First Name],

I saw you're gathering expert answers for your piece on [Roundup Topic] & would love to contribute. Your last roundup on [Previous Roundup] was one of the clearest I've read on the subject.

Here's a ready-to-paste answer to your question, kept tight so it slots in cleanly:

[Your Name], [Title] at [Company]: [2-3 sentence quote with one concrete, specific insight]

Happy to trim, expand, or swap the angle if it helps the flow. A headshot and short bio are ready whenever you need them.

Either way, looking forward to the finished roundup.

Best,
[Your Name]
[Title], [Company]
[Email] | [Website]

"Include My Tool/Resource in Your List" Pitch

Ask a curator to add your tool, guide, or resource to an existing list or best-of post where it genuinely fits.

When to use

Use this when you find a published list or resource page your offering belongs on, and you can point to the exact gap it fills for their readers.

Subject: A possible addition to your [List Title]

Hi [First Name],

Your roundup of [List Title] is a resource I keep coming back to. The section on [Specific Section] is especially useful.

I noticed it doesn't yet cover [Gap or Use Case]. We built [Your Tool/Resource] for exactly that, and it might round out the list for readers who need it:

  • [Key benefit #1, specific]
  • [Key benefit #2, specific]

No pressure at all, only if you feel it earns a spot. I'm glad to write a one-line description in your format so it's zero work on your end.

Thanks for keeping that list so well maintained.

Best,
[Your Name]
[Company] | [Website]

Collaboration / Guest Content Pitch

Propose a guest post, co-created piece, or content swap that brings the blogger fresh material for their audience.

When to use

Send this when you can offer original content (a guest article, data, or a co-authored piece) that matches the blog's voice and fills a topic their readers want.

Subject: Guest piece idea for [Blog Name], [First Name]

Hi [First Name],

I've been reading [Blog Name] for a while: your post on [Specific Post] shaped how I think about [Topic].

I'd love to write an original guest piece for your readers. A few angles I could cover in depth:

  1. [Headline idea #1]
  2. [Headline idea #2]

Each would be exclusive to [Blog Name], fact-checked, and written in your style guide. I can include original examples or screenshots so it's not a rehash of what's already out there.

Would any of these be a fit? Happy to send a full outline first.

Best,
[Your Name]
[Title], [Company]
[Email] | [Website]

Product-for-Review Pitch to a Blogger

Offer a blogger free, no-strings access to your product for an honest review, with clear FTC disclosure.

When to use

Use this when a blogger reviews products in your category and you're comfortable with an honest, independent verdict. Always disclose the gift.

Subject: Free access to [Product] for an honest review?

Hi [First Name],

Your hands-on reviews stand out because you actually test things: your write-up on [Reviewed Product] was refreshingly candid.

I'd like to offer you free access to [Product] to try at your own pace. To be clear: there are no conditions on your verdict, and you're free to publish whatever you genuinely think, or nothing at all.

If you do cover it, I'd just ask that you disclose the gifted access per FTC guidelines, and mark any link to us as sponsored/nofollow.

Want me to set up an account? Just send the email to attach it to.

Thanks for keeping reviews honest.

Best,
[Your Name]
[Title], [Company]
[Email] | [Website]

Newsletter / Feature Pitch

Pitch a newsletter writer or feature editor on a story, resource, or update worth sharing with their subscribers.

When to use

Send this when you have something timely or genuinely useful for a newsletter's subscribers: a new resource, a free tool, or a noteworthy update.

Subject: Might fit a future issue of [Newsletter Name]

Hi [First Name],

[Newsletter Name] is a rare one I read top to bottom. Last week's note on [Recent Issue Topic] was a standout.

I thought this might suit your readers: we just [launched / published / released: what it is]. In short, [one sentence on what it does and who it helps].

It's free and there's nothing to sign up for, so it's easy for subscribers to act on. If it's a fit for an upcoming issue, I'm glad to send a ready-to-paste blurb in your usual format and a direct link.

No worries if it's not right for now, just keep doing what you do.

Best,
[Your Name]
[Company] | [Website]

Follow-Up

Send one polite, value-adding nudge after an initial pitch goes unanswered, without guilt-tripping.

When to use

Use this 5-7 business days after your first email when there's been no reply. Keep it short, add a small new value, and make this your final follow-up.

Subject: Re: [Original Subject Line]

Hi [First Name],

Floating my note back to the top in case it slipped by. I know your inbox is busy.

Quick recap: I offered [one-line summary of the original ask/value]. To make it even easier, here's [a new useful add: a draft blurb, a stat, a link] you can use as-is.

If now isn't the right time, no problem at all. I won't keep nudging. And if there's a better person on your team to reach, point me their way and I'll take it from there.

Thanks either way, [First Name].

Best,
[Your Name]
[Title], [Company]
[Email] | [Website]

How to use this template

  1. Identify the right targets: make a shortlist of bloggers, roundup curators, and newsletters whose audience overlaps with yours, and confirm they cover your topic recently and regularly.
  2. Find the correct contact and name: use the byline, about page, or a verified email tool rather than a generic info@ address, and double-check the spelling of their first name.
  3. Pick the variant that matches your goal: a quote (Roundup Contributor), a listing (Include My Resource), original content (Collaboration), a review (Product-for-Review), subscriber reach (Newsletter), or a nudge (Follow-Up).
  4. Personalize the opening line with a specific reference: a recent post, section, or issue you actually read, so it's clearly not a mass blast.
  5. Lead with value to them: state how your contribution helps their readers before you make any ask, and keep it to one soft ask per email.
  6. Fill every bracketed field, then delete the 'When to use' note and any placeholders you didn't use so the final email reads clean.
  7. Disclose any gifted or paid arrangement explicitly, and note that links from sponsored or gifted content should be marked sponsored/nofollow to stay within FTC and search guidelines.
  8. Send, log the date in a simple tracker, and schedule exactly one follow-up 5-7 business days later, then stop if there's still no reply.

Pro tips

  • Reference something specific you genuinely read in their first paragraph; vague flattery like 'love your blog' is the fastest way to get deleted.
  • Make saying yes effortless: offer a ready-to-paste quote, blurb, or one-line listing in their format so featuring you is zero extra work.
  • Keep each email to one clear, soft ask; stacking multiple requests lowers your reply rate and reads as self-serving.
  • Always disclose gifted or sponsored arrangements and request sponsored/nofollow attributes on paid links: it protects both your reputations and complies with FTC rules.

Frequently asked questions

How long should an outreach email be?

Aim for roughly 120-200 words. Busy bloggers skim, so open with a specific personal reference, state the value to their readers, make one soft ask, and close. If they need more detail, they'll ask: offer to send a full outline or sample rather than front-loading everything.

Should I follow up if I don't hear back?

Yes, but only once. Wait 5-7 business days, keep it short, and add a small new piece of value such as a draft blurb or a useful stat. State that it's your last follow-up. One polite nudge is professional; repeated chasing damages your reputation with that writer.

Do I have to disclose free products or paid placements?

Yes. In the US, the FTC requires clear disclosure of any material connection: gifted products, free access, or payment. Say so plainly in your pitch, ask the blogger to disclose it in their post, and request that any link be marked rel='sponsored' or nofollow to comply with search engine guidelines.

How do I personalize at scale without sounding generic?

Keep the body as a reusable skeleton, but always write the opening line by hand after reading one recent post, section, or newsletter issue. That single specific reference does most of the work. Never use merge tags as your only personalization: a mismatched name or topic is worse than none.

What if a blogger asks for payment to include me?

That's their call to make. If you agree, treat it as a paid placement: the link should carry rel='sponsored' or nofollow, and the content should be disclosed as sponsored. Be cautious of anyone selling dofollow links as 'editorial'. That violates search engine guidelines and can put your site at risk.

How many bloggers should I pitch at once?

Quality beats volume. A tightly targeted batch of 10-20 well-researched, individually personalized pitches will outperform hundreds of templated blasts. Track each send and reply in a simple sheet so you can follow up on time and learn which angles and subject lines land best.