Resource Page Link Building Email Template for SaaS Startups

Founder-to-Founder

Pitch your early-stage tool to a curator who also builds or backs startups.

Subject: A scrappy tool for your [Topic] list

Hi [First Name],

I'm a founder building [Your Product], and I came across your [Topic, e.g. startup tools] resources page ([Page URL]) while researching. It's one of the lists I actually wish I'd found on day one.

We built [Your Product] ([Your URL]) to help early teams [the job it does, e.g. track runway without a finance hire]. There's a free plan built for pre-revenue startups, so it's easy to try. It might fit your [Specific Section] section.

Totally understand if it's too early to include, no pressure. Either way, thanks for putting the list together, it's a real leg-up for founders like me.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Fills a Gap

Point out a category the startup resource list is missing and offer to fill it.

Subject: One gap in your [Topic] stack list

Hi [First Name],

Your [Topic] resources page ([Page URL]) is genuinely useful, I've already sent it to two other founders in my [accelerator / community]. Going through it, I noticed you list plenty for [what it covers] but nothing yet for [the gap, e.g. early-stage usage analytics].

That's exactly what we built [Your Product] ([Your URL]) for, and there's a free tier so readers can start without a card. If it fits, it could round out the list for early teams.

No worries at all if it's not the right time. Thanks for maintaining such a helpful page.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Fix + Add

Flag a startup tool on their list that has since shut down and offer yours.

Subject: A dead tool on your [Topic] page

Hi [First Name],

Quick heads-up, founder to founder: on your [Topic] resources page ([Page URL]), the entry for [Tool Name] looks dead, it seems to have [shut down / pivoted away from startups], so the link [404s / redirects elsewhere].

If you're refreshing the list, [Your Product] ([Your URL]) covers that same need for early teams and we're very much alive, with an active [changelog / community] at [URL]. Happy for you to kick the tires first.

Either way, thanks for keeping the page around, broken links in these lists trip up a lot of new founders.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Short & Direct

Send a very brief ask to community maintainers who see lots of pitches.

Subject: Add to [Page Title]?

Hi [First Name],

Founder here. Love your [Topic] resources page. We built [Your Product] ([Your URL]), which does [one-line description] for early-stage teams, free plan included.

If it fits your [Specific Section] section, a mention would mean a lot at this stage. If not, all good, thanks for the list.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Free Tool / Template

Offer an ungated free tool or template startup readers will actually use.

Subject: A free [Asset Type] for early founders

Hi [First Name],

Your [Topic] resources page ([Page URL]) is exactly what I needed when I started, so I wanted to share something for it.

We made a free [Asset Type, e.g. runway calculator / fundraising CRM template / MRR tracker] at [Your URL], no sign-up, no upsell. We built it because founders in our community kept asking for it. If you think it earns a place among your links, I'd be grateful, and I can send a one-line blurb to save you time.

Thanks either way, and for building the page.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Soft Follow-Up

Send one low-key nudge when your first founder pitch got no reply.

Subject: Re: [Original Subject]

Hi [First Name],

Bumping this once in case it got lost, I know how founder inboxes look.

Short version: I think [Your Product] ([Your URL]) would genuinely fit the [Specific Section] section of [Their Page], and I'll hand you a ready-to-paste entry so it takes ten seconds. If it's not the right fit, no worries at all, just say so and I'll leave you be.

Thanks again for everything you do for [Their Community / Site].

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Can a brand-new SaaS startup really win resource-page links?

Yes, because resource-page curators care about usefulness, not brand size. A genuinely helpful free tool with an easy trial can earn a spot even at pre-revenue, and a founder-to-founder tone often lands better than a corporate pitch. Results still vary by niche and page quality.

Where do I find startup resource pages to pitch?

Look at accelerator and incubator resource lists, founder-community link pages, "startup tools" roundups, and indie-maker hubs, plus any page that already links to tools in your category. A backlink tool can show which resource pages link to competing products, which speeds up list-building.

How do I stand out with no budget and no brand recognition?

Lead with a genuinely useful free tier and a specific job you do for early teams, and write as a founder, not a marketer. Offering a ready-to-paste entry and flagging any real broken link on their page makes it easy and worthwhile for the curator to say yes.

Is it worth pitching if my product is still early?

It can be, as long as the tool actually works and solves a clear problem, since resource pages built for founders often welcome newer tools. Be honest about your stage; overselling a half-finished product wastes the curator's trust and yours.

How many follow-ups should I send?

One follow-up, about five to seven business days after the first email, captures most of the extra replies you'll get. Beyond that you mostly risk annoying busy community maintainers, so send a single polite nudge and then move on.

Is this outreach safe for SEO?

Yes, when you earn editorial inclusion by offering a relevant, useful tool. The risk comes from paying for placements or swapping links at scale. Simply asking a curator to consider a product that fits their list stays within search-engine guidelines.