Resource Page Link Building Email Template for SaaS

Resource-Page Add

Pitch your SaaS tool or free asset for a curated tools or resources page.

Subject: A tool for your [Category] resources page

Hi [First Name],

I was working through your list of [Category, e.g. project management tools] at [Page URL], one of the few roundups that actually explains why each tool is on there, which I appreciated.

We build [Your Product] ([Your URL]), which helps teams [the concrete job it does, e.g. sync roadmaps across Slack and Jira]. It fills the [specific gap or category] spot on your list and might give readers a fit you don't currently cover.

If it earns a place, I'd be grateful for the mention. Either way, thanks for keeping that page maintained, it's a real reference in this space.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Fills a Category Gap

Show that their tool roundup is missing a category your product covers.

Subject: Missing category on your [Topic] list

Hi [First Name],

Your roundup of [Topic] tools at [Page URL] is genuinely thorough, I've shared it with a few founders. Reading it, I noticed you cover [what it covers] but don't yet list anything for [the gap, e.g. usage-based billing].

That's the exact problem [Your Product] ([Your URL]) solves. There's a free tier and a [docs page / interactive demo] at [Docs or Demo URL] so readers can evaluate it without talking to sales.

Only if it's a fit for your list, no pressure. Thanks for putting the guide together, it's clearly a lot of upkeep.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Fix + Add

Flag a dead link or acquired/shut-down tool on their page and offer yours.

Subject: Outdated link on your [Topic] page

Hi [First Name],

Heads-up: on your [Topic] tools page ([Page URL]), the entry for [Tool Name] looks out of date, it appears to have [shut down / been acquired / sunset that product], so the link now [404s / redirects to a parked page].

If you're refreshing the list, [Your Product] ([Your URL]) covers the same use case and is actively maintained, with [changelog / status page / public docs] at [URL]. Happy for you to vet it before deciding.

Either way, thanks for keeping such a useful page around, it saves teams a lot of research.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Short & Direct

Send a brief, low-friction ask to maintainers of busy tool lists.

Subject: Add to [Page Title]?

Hi [First Name],

Your [Category] resources page is a great list. [Your Product] ([Your URL]) does [one-line description] and would fit your [Specific Section] section.

Free tier and public docs, so it's easy to check. If it's worth including, a mention would be appreciated. If not, no problem, thanks for the resource.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Free Template / Asset

Offer a free, ungated asset (template, calculator, docs) worth linking.

Subject: A free [Asset Type] for your readers

Hi [First Name],

Your [Topic] resources page ([Page URL]) is the kind of page teams actually bookmark, so I wanted to share something that might belong on it.

We built a free [Asset Type, e.g. SaaS pricing calculator / onboarding checklist / API cost estimator] at [Your URL]. No sign-up, no gate, just a tool our users kept asking for. If you think it earns a spot next to your other links, I'd be glad to see it there, and I can send a one-line description to save you time.

Thanks either way, and for maintaining the page.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Soft Follow-Up

Send one friendly nudge when your first resource-page pitch got no reply.

Subject: Re: [Original Subject]

Hi [First Name],

Floating this back to the top of your inbox in case it got buried, I know how that goes.

Short version: I think [Your Product] ([Your URL]) would be a genuine fit for the [Specific Section] section of [Their Page], and I'm happy to hand you the exact entry to paste in. If it's not a fit, no worries at all, just let me know and I'll stop there.

Thanks again for the work on [Their Site].

Best,
[Your Name]
[Title, Company]
[Email / Phone]

What is resource page link building for SaaS?

It's the practice of finding pages that curate software, such as "best tools for X" lists, awesome lists, or integration hubs, and asking to be included when your product genuinely fits. Because the maintainer chooses to add you, the link is editorial and tends to stay live and relevant.

How do I find SaaS resource pages to pitch?

Search your category alongside terms like "resources", "best tools", or "software stack", and check GitHub awesome lists, partner directories, and roundups that already list competitors. A backlink tool can also reveal which resource pages link to similar products, which is often the fastest way to build a list.

How do I get accepted onto a curated tools list?

Make evaluation frictionless with a free tier, public documentation, or a live demo, and match your pitch to a clear category the page already uses. Maintainers add tools that solve a real problem and are easy to verify, so lead with the job you do rather than your feature count.

Should I point out a dead or acquired tool on their list?

Yes, when it's genuinely true, since flagging a shut-down or acquired product is a real favor and creates a natural opening to suggest yours. Never fabricate this; if a maintainer checks and finds the link works fine, you lose all credibility for future outreach.

How many follow-ups are appropriate?

One follow-up, roughly five to seven business days after the first email, captures most of the additional replies. More than that tends to irritate maintainers and risks spam complaints, so send a single, polite nudge and then move on.

Is resource page outreach safe for SEO?

Yes, when you earn editorial inclusion by offering a relevant, useful tool or asset. The risk lies in paying for placements or trading links at scale. Asking a curator to consider a product that fits their list is well within search-engine guidelines.