Resource Page Link Building Email Template for Ecommerce

Buying Guide Add

Pitch your buying guide for a resources page that curates helpful shopping content.

Subject: A [Product] buying guide for your resources page

Hi [First Name],

I found your resources page on [Topic] ([Page URL]) while shopping around for [Product Category], it's one of the more genuinely useful lists I've come across.

We recently published [Your Guide Title] ([Your URL]), a buying guide that breaks down [what to look for: sizing, materials, price tiers] without the fluff. It might earn a place among your other links and save your readers some comparison shopping.

If it's a fit, I'd appreciate the mention. Either way, thanks for keeping that page current.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Gift Guide Inclusion

Get a seasonal gift guide added to a roundup ahead of the holiday window.

Subject: A [Occasion] gift guide for [Page Title]

Hi [First Name],

Your [Occasion] gift roundup ([Page URL]) is a great resource, I especially liked [a specific pick from the page].

We put together [Your Guide Title] ([Your URL]) focused on [a niche: gifts under a set budget, sustainable gifts, gifts for gamers], with [what makes it useful: real photos, honest price ranges]. If you're refreshing the list this season, it could be a fit alongside your current picks.

No pressure at all. Thanks for the effort that clearly went into the roundup.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Category Resource Hub

Suggest an on-site category hub for a curated links page in your niche.

Subject: A [Category] resource for your links page

Hi [First Name],

I came across your curated links page for [Topic] ([Page URL]) and thought it was well put together.

We maintain a [Category] hub at [Your URL] that pulls together [what it offers: guides, size charts, care instructions] in one place. It might be a useful addition for readers who land on your page looking for a practical next step.

Glad to send suggested anchor text if that's easier. Thanks for maintaining such a helpful page.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Broken Link Swap

Offer a live guide to replace a dead link on an existing resources page.

Subject: A dead link on your [Topic] resources page

Hi [First Name],

While browsing your resources page ([Page URL]), I noticed the link to [Old Resource] no longer loads, it looks like the store or page was taken down.

We have a current guide covering the same ground at [Your URL] ([what it covers]). If it helps, it could be a clean replacement so your readers don't hit a broken link.

Happy to make it effortless, just let me know. Thanks for keeping that page useful.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Comparison Guide

Pitch a side-by-side comparison guide that helps shoppers decide before they buy.

Subject: A [Product A] vs [Product B] guide for your readers

Hi [First Name],

Your resources page on [Topic] ([Page URL]) already links to some solid buying advice.

We published a side-by-side comparison, [Your Guide Title] ([Your URL]), that helps shoppers choose between [Option A] and [Option B] based on [the criteria that actually matter]. It could give the people you send there a clear, unbiased next step before they buy.

Only if it's a fit, of course. Thanks for curating such a practical list.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Soft Follow-Up

Send one light nudge when your first resource-page email got no reply.

Subject: Re: [Original Subject]

Hi [First Name],

Just nudging this back to the top in case it slipped past, I know product pages and inboxes both fill up fast.

The short version: I think [Your URL] would be a real fit for your [Topic] resources page, and I'll make the edit painless on your end. If now's not the time, no worries, just say so.

Thanks again for the work on [Their Site].

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Will resource-page editors link to an online store?

They link to content that helps their readers, so a genuinely useful buying guide or comparison earns links far more often than a product or category page. Create an informational asset and pitch that, not your storefront. The more neutral and helpful it reads, the easier the yes.

How do I find ecommerce resource pages to pitch?

Combine your topic with terms like resources, recommended, or useful links in search, and mine the backlink profiles of competing stores for the pages already linking to guides. Qualify each for relevance and real traffic before adding it to your list. A short, well-fit list beats a large random one.

Should the guide live on my store's blog or a separate site?

An on-site blog is fine as long as the guide is genuinely helpful and not a thin sales page wrapped around buy buttons. Editors care that it serves their readers, not where it's hosted. Make sure the page stands on its own as a resource.

Do these links actually help my product pages rank?

A link to your guide builds your site's overall authority and can pass value internally to related product pages, but results vary and there are no guarantees. The more immediate wins are referral traffic and visibility with shoppers who are close to buying. Treat rankings as a longer-term effect, not a promise.

What about paid or sponsored resource pages?

Some resource pages sell placements, and any paid link should be nofollowed to stay within Google's guidelines. Disclose sponsorships and be cautious, paid links carry more risk than editorial ones. Prioritize pages that add you on merit.

How many resource pages should I pitch at once?

Favor quality over volume; a focused batch of highly relevant pages with personalized emails will out-convert a mass blast. The right number varies with your niche and how many living resource pages exist. Track reply and placement rates and scale the angles that work.