Link Reclamation Email Template for Ecommerce

Free editable Link Reclamation Email Template for Ecommerce. Copy, personalize, or download the Word .docx template from UNmiss.

Use this template to recover links your store has already earned, including the many that break when products are discontinued or you replatform. When a gift guide names your brand without linking, a review points to a dead product URL, or a blogger reuses your product photo without a credit, these 6 emails ask for the fix and make it a one-click job. Prioritize links on gift guides, review sites, and roundups that send buyers with real intent.

6 ready-to-use variants

Unlinked Mention

Ask a gift guide, review site, or blog that named your brand or product to link the mention.

Subject: Thanks for featuring [Brand / Product Name]

Hi [First Name],

Thanks for including [Brand / Product Name] in [Article Title] ([Their URL]). Your roundup of [Category] picks is a great resource for shoppers.

I noticed our product isn't linked. Would you point it to [Your URL]? That gives readers a one-click path to the product page when they want to check details or buy.

Totally your call, either way, thanks for the feature.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Restore Lost Link

Reach out when a link was dropped during a content refresh or after you replatformed.

Subject: A link that dropped from [Article Title]

Hi [First Name],

We loved being featured in [Article Title] ([Their URL]). Reviewing our references, I noticed the link to [Brand / Product Name] seems to have come out, possibly during a refresh or after we moved to a new platform.

If it still fits your [Category] picks, would you restore it to [Your URL]? Happy to confirm the exact product URL so it points to a live, in-stock page.

No worries if the guide has changed. Thanks for the coverage.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Fix Broken Link

Flag a link to a discontinued product or old-platform URL and offer the live page.

Subject: Broken product link in [Article Title]

Hi [First Name],

Heads-up on [Article Title] ([Their URL]): the link to [Product Name] in the [Section] section now lands on a dead page. That item's URL changed when we [replatformed / discontinued the old version].

A good live replacement is here: [Your URL], the current [product or category] page. Swapping it keeps your recommendation shoppable for readers.

Thanks for linking to us originally, and for keeping the guide current.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Image Credit Link

Ask a blogger or press site reusing your product photography to add a credit link.

Subject: Credit for the product photo on [Article Title]

Hi [First Name],

I noticed our product photo of [Product Name] in your post [Article Title] ([Their URL]). We're glad you used it, and it looks great in your piece on [Topic].

Would you add a credit linking back to [Your URL]? A short line such as [Photo: Brand Name] works perfectly. I'm also happy to share our full press image kit if that's useful.

Thanks for featuring the product.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Data Citation Link

Reach out when a writer cited your shopping-trend data or survey without linking the source.

Subject: Source link for the stat you cited

Hi [First Name],

Thanks for referencing our figure on [Metric or Trend] in [Article Title] ([Their URL]). That number is from our [Report or Survey Name].

Would you add a link to the source at [Your URL]? It lets readers see the methodology and full results, which supports your point. Happy to send the underlying data for a future piece too.

Either way, thanks for the mention.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Soft Follow-Up

Send one brief, friendly nudge when your first reclamation email got no reply.

Subject: Re: [Original Subject]

Hi [First Name],

Just floating this back up in case it got buried, I know how inboxes fill up.

Quick recap: [Brand / Product Name] is already featured in [Their Page or Article], and a link to [Your URL] would let readers shop it in one click. If now isn't the time, no worries at all, just let me know and I'll leave it there.

Thanks again for your work on [Their Site].

Best,
[Your Name]
[Title, Company]
[Email / Phone]

How to use this template

  1. Build a reclamation list: search for your brand and top product names, then filter to pages that mention or feature you without a link.
  2. Compare a current backlink export against a pre-migration one to find links removed in a refresh or now pointing to discontinued or old-platform URLs.
  3. Map each broken product link to a live destination, using the current product page or, if it's gone, the closest category page, before you write.
  4. Find the author, editor, or affiliate manager and a verified email rather than a generic inbox.
  5. Reference the exact page and the specific mention, photo, or figure so the recipient can locate it fast.
  6. Make one clear ask per email and confirm the exact live URL and anchor so the fix is a copy-paste.
  7. Follow up once after five to seven business days, then log the outcome and move on.
  8. Track every mention, request, and recovered link in a sheet so you can measure your reclamation rate across seasons.

Pro tips

  • Ecommerce links break constantly as products sell out or get discontinued, so keep 301 redirects from retired product URLs to a live page and reclaim the anchor on top.
  • For broken links to gone products, offer the category page or a successor product rather than losing the placement entirely.
  • Product photography is widely reused, so image-credit asks are one of your highest-volume reclamation opportunities; keep a public press kit ready.
  • Run a reclamation sweep before and after peak seasons and any replatforming, when both mentions and broken links spike.

Frequently asked questions

What is link reclamation for an ecommerce store?

It is recovering links you have effectively already earned: turning unlinked brand or product mentions into links, restoring backlinks removed in refreshes, and fixing links that point to discontinued products or an old platform. Because the site already featured you, the ask is usually small and quick to grant.

Why do so many of my product backlinks break?

Product URLs are retired when items sell out or get discontinued, and replatforming changes URL structures, so inbound links go dead. Redirects reduce the damage, but reclamation lets you update the anchor to a live, shoppable page, which is better for both readers and search engines.

A linked product is discontinued. What should the link point to now?

Point it to the closest live equivalent: a successor product or the relevant category page, and keep a redirect in place as a fallback. That preserves the value of the placement and still sends the reader somewhere useful instead of a dead end.

How do I handle bloggers reusing my product photos?

Reused product photography is common and a strong reclamation angle. Thank them, confirm you are glad they used the image, and ask for a simple source credit that links to your product page. Offering a clean press image kit makes saying yes even easier.

What success rate should I expect?

It varies by list quality, page authority, and how easy you make the fix. Reclamation usually beats cold outreach because the feature already exists, but many emails still go unanswered. Track live links recovered rather than opens or replies to judge results.

Is asking for these links safe for Google?

Yes. You are asking a publisher to complete or correct a reference they already chose to make, which is within Google's guidelines. Risk only appears with paid links, mass exchanges, or manipulative anchors. Keep the request honest and let the editor decide.