Link Reclamation Email Template for Crypto

Free editable Link Reclamation Email Template for Crypto. Copy, personalize, or download the Word .docx template from UNmiss.

When your token rebrands, your docs move, or an exchange redesigns its listing page, links you already earned quietly break or disappear. This script helps you recover them, fixing 404s and redirect chains, restoring dropped links, and turning uncredited data and logo usage into live links. Keep each ask factual and low-friction; you're helping a site fix something, not asking for a favor.

6 ready-to-use variants

Broken Link (404) Fix

Ask a site to update a link that now points to a dead or moved URL.

Subject: Broken link on [Page Title] → [Your Project]

Hi [First Name],

Quick heads-up on [Page URL]: the link to [Your Project] points to [Old URL], which now returns a 404 after we moved our [docs / listing / site].

The live page is [New URL], same content, updated home. If you can swap the link, it'll fix a dead reference for your readers. I've noted the exact anchor and location so it's a 30-second change:

Anchor: [Anchor Text] · Section: [Section]

Appreciate you keeping the page current either way.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Redirect / 301 Cleanup

Ask a site to point a link straight at the canonical URL instead of a redirect chain.

Subject: Small fix for the [Your Project] link on [Page Title]

Hi [First Name],

Thanks for linking to [Your Project] from [Page URL]. The link currently goes to [Old URL], which now bounces through a redirect to [New URL] before landing.

It still works, but pointing straight at [New URL] is faster for readers and cleaner on your end. If it's easy to update, I'd appreciate it, no worries if it's low on the list.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Lost Link Restore

Reach out when a redesign or edit dropped a link you previously had.

Subject: A link that dropped off [Page Title]

Hi [First Name],

I was checking references to [Your Project] and noticed [Page URL] used to link to us in the section on [Topic], but the link came out during what looks like a recent update.

The context still fits, [one sentence on why it's relevant to that section]. If it makes sense to restore the link to [New URL], we'd be grateful. Totally understand if the edit was intentional.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Data Credit → Link

Ask an aggregator or analyst to link the on-chain data or chart they used to its source.

Subject: Crediting the [Metric] data on [Page Title]

Hi [First Name],

Thanks for referencing our [TVL / volume / on-chain] figures for [Your Project] in [Page URL], glad the data was useful.

The numbers are credited in text but not linked to the source. Would you add a link to [Data / Methodology URL] so readers can verify the figures and see how they're calculated? It strengthens your piece and keeps the attribution clean. Happy to share the raw dataset if that helps.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Logo / Asset Credit → Link

Turn an unlinked logo on an ecosystem, partners, or 'supported chains' page into a link.

Subject: Linking the [Your Project] logo on [Page Title]

Hi [First Name],

We appreciate [Your Project] being featured on your [Ecosystem / Partners / Supported Assets] page at [Page URL]. The logo's there, but it isn't linked to us.

Could you point it to [New URL]? Visitors scanning that page could then reach the project in one click, which is usually the intent of listing it. I can send an updated SVG or PNG if your assets are out of date.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

Rebrand / Domain Update

Ask sites to update old links after a token, project, or domain rebrand.

Subject: [Old Name] is now [New Name] — quick link update

Hi [First Name],

Your page [Page URL] links to us under our old name and domain, [Old Name] / [Old URL]. We've since rebranded to [New Name], and that old link now leads to [a dead page / the wrong place].

The current home is [New URL]. If you can update the link (and the name, if you'd like), it'll keep the reference accurate for your readers. Thanks for having covered us in the first place.

Best,
[Your Name]
[Title, Company]
[Email / Phone]

How to use this template

  1. Crawl your own history first: pull old URLs, rebranded domains, and moved docs so you know which links should exist and where they now live.
  2. Use a backlink tool to find links that return 404s, pass through redirect chains, or point at a retired domain or token name.
  3. Separate the fixes by type: broken link, redirect, lost link, data credit, logo credit, and rebrand, because each needs a slightly different ask.
  4. For every prospect, record the exact page URL, current anchor, and the correct destination so the recipient can act in seconds.
  5. Find the right contact, an editor, site owner, or the listings and data team for an exchange or aggregator, rather than a generic inbox.
  6. Send a short, factual email that frames the change as fixing something for their readers, and include the anchor and location.
  7. Follow up once after about a week; for exchanges and aggregators, expect a support-ticket process and be patient.
  8. Log recovered links and re-check them a few weeks later to confirm the update stuck.

Pro tips

  • Frame reclamation as a favor to them: a dead or misrouted link hurts their page, so you're flagging a fix, not begging for a placement.
  • Do the work for them, paste the exact old anchor, its location on the page, and the correct new URL so the edit is copy-paste simple.
  • For exchanges and data aggregators, route the request through their official support or listings channel; those teams handle asset and link updates, not the marketing contact.
  • Keep an inventory of every earned link and re-crawl it periodically, since rebrands, redesigns, and doc migrations are what quietly break them in the first place.

Frequently asked questions

What's the difference between link reclamation and unlinked mention outreach?

Link reclamation recovers links you already earned that broke, got redirected, or were removed, plus data and logo credits you can turn into links. Unlinked mention outreach targets places that named your brand in text but never linked it at all. They overlap, but reclamation is about restoring or fixing existing references.

How do I find broken or lost links pointing to my crypto project?

A backlink analyzer will surface referring pages, and you can filter for links hitting 404s, redirect chains, or your old domain and token name. Cross-reference that with your own record of URL changes and rebrands. The pages that once linked to a now-dead URL are your highest-value targets.

Do reclaimed links actually help SEO?

A live, relevant link generally passes more value than one buried in a redirect chain or pointing at a dead page, so cleaning them up preserves equity you already earned. The exact impact varies by link and site. Reclamation is usually higher-return than net-new outreach because the relationship already exists.

How do I update a link on an exchange or data aggregator?

These are usually handled by a listings, data, or support team rather than a marketing contact, so use their official update or ticket channel. Provide your verified project details, the exact page, and the correct URL or asset. Expect a review process and slower turnaround than with a blog.

Should I send updated logo or brand assets with the request?

Yes, if the asset is outdated or you want a specific version linked. Attaching a current SVG or PNG and the destination URL removes friction and reduces the chance they use a stale file. Keep the assets on a stable URL so future updates are easy.

Is asking for these fixes safe under Google's guidelines?

Yes. You're correcting broken references and asking for accurate attribution of links, data, and logos you genuinely earned, not buying or exchanging links. As long as the underlying relationship is real and you're not paying for placement, reclamation is well within Google's guidelines.