Backlink Request Email Template for Ecommerce

Turn an Unlinked Mention Into a Link

Ask a blog or review that named your store in text to link it, so shoppers stop landing on resellers.

Subject: The [Store Name] mention in your [Product Category] review

Hi [First Name],

Your review of [Product or Topic] at [Article URL] singled out [Store Name] by name, and the line about [Specific Detail You Praised] is exactly how we hoped a shopper would describe it. We reshared it in our order-confirmation email this week, so your words are now reaching buyers at the happiest moment they have with us.

Here is the snag on our end: the mention is plain text, not a link. A reader who wants to buy has to open a new tab and search our name, and more often than not the first result is a marketplace reseller listing our product at a marked-up price or already sold out. Would you link that mention straight to [Product Page URL]? It is the page that matches what you reviewed, down to the [Variant or Feature] you called out.

The anchor [Suggested Anchor] would sit cleanly where our name already is, and I can send the exact link markup plus a print-ready product photo if either saves you a step. If in-text links are not your house style, no pressure at all, the review alone earned its place in our week.

Best,
[Your Name]
[Title, Store]
[Email / Phone]

Competitor Backlink Match

Show a shopping roundup that already links a rival DTC brand why your store belongs on that page too.

Subject: One more option for your [Roundup Topic] lineup

Hi [First Name],

Your rundown of the best [Product Category] stores at [Article URL] sends readers to [Competitor Brand] in the [Section Topic] section, and I get why, they are a strong pick. It is obvious you only list stores you would actually buy from yourself.

We run [Store Name] for the same shoppers, but we go a different route on [Differentiator, e.g. materials, shipping, price], so a reader comparing options would leave your page better informed seeing both side by side. If it fits, a link to [Collection URL] next to the existing one would round the section out. I am not asking you to drop [Competitor Brand] or rank us over them, only to give readers the choice.

To keep it to a paste, here is a line in your format: [Store Name] - [One-Line Description] ([Collection URL]). Drop it wherever it flows, and I am glad to be straight about where we beat them and where we do not. Whether we make the cut is entirely your call.

Best,
[Your Name]
[Title, Store]
[Email / Phone]

Gift Guide or Shopping Directory Add

Request a spot on a live gift guide, buying guide, or curated shopping directory your shoppers already browse.

Subject: A pick for your [Guide Topic] gift guide

Hi [First Name],

Your [Occasion, e.g. holiday] gift guide for [Guide Topic] at [Article URL] is the one I forward to friends every time [Shopping Moment, e.g. the holidays] rolls around, so I know it well. Most picks land in the [Common Price Band or Category] range, which makes sense, but there is nothing for a shopper who wants [Specific Need] without [Common Drawback].

That gap is exactly why we made [Product Name] at [Store Name]. To make this a paste and not homework, here is an entry in your existing format: [Product Name] - [One-Line Description], [Price] ([Product Page URL]). Slot it wherever it fits the flow.

I am not asking you to bump anything already on the list. If we earn the spot on the merits, wonderful. If not, a single line on what a product would need to belong there would be gold for us. Either way, thank you for keeping the guide current through the rush.

Best,
[Your Name]
[Title, Store]
[Email / Phone]

Discontinued Product Link Swap

Flag a dead product link on their buying guide and offer your live, in-stock product page as the ready replacement.

Subject: Dead product link on your [Page Topic] guide

Hi [First Name],

Heads up while it is fresh: the link to [Discontinued Product or Closed Store] in your guide at [Article URL] no longer resolves, it returns [Error, e.g. a 404]. It sits in the [Section Topic] section, so a reader who has decided to buy hits a dead end at the exact click where they were ready to spend.

We carry a close equivalent at [Product Page URL], same [Use or Category] and in stock today. If it is a fair swap, pointing the broken link to ours fixes the page and keeps that ready-to-buy reader moving. Prefer to link something else? Totally fine, I mainly did not want your guide funneling hard-won traffic into a discontinued listing.

I can send the replacement line ready to paste, anchor and price included, so the fix is a few seconds and nothing else in the paragraph shifts. What belongs there is entirely your call.

Best,
[Your Name]
[Title, Store]
[Email / Phone]

Stockist or Retail Partner Link

Get a link from a stockist, retail partner, or wholesale page that already lists your store by name.

Subject: Linking [Store Name] on your [Page Type] page

Hi [First Name],

Since we already work together as [Shared Context, e.g. you stock our line or we are a wholesale partner], here is a small one. Your [Page Type] page at [Article URL] lists [Store Name] in text, but the name is not linked, so a shopper who wants to buy direct or see our full range cannot get there in a click.

Would you link that listing to [Collection or Store URL]? It is the page that shows our current range and where we fit alongside what you carry, so it is the natural destination. Happy to return the favor and add your store to the stockists list on our own site, wherever it makes sense for both of us.

To keep it painless, here is the anchor and URL ready to paste: [Suggested Anchor] pointing to [Collection or Store URL]. If your team formats these listings a certain way, send the pattern over and I will match it exactly.

Best,
[Your Name]
[Title, Store]
[Email / Phone]

Product Feature Link Add

Ask a publication that featured your product or launch to add the link they left out of the story.

Subject: One link to add to your [Store Name] feature

Hi [First Name],

Thank you for featuring [Product Name] from [Store Name] in your piece at [Article URL]. You nailed the part on [What They Captured Well], and we have already seen a bump in shoppers arriving from readers hunting down the product.

Here is what slipped through: the product is named but not linked, so those readers search for it and often land on a reseller listing or a sold-out size before they ever reach us. Would you link the first mention of [Product Name] to [Product Page URL]? That page carries the exact item you featured, in the [Variant, e.g. color or size] you showed, so it is where those readers should land.

Edits take time, so here is the spot and link ready to drop in: the mention in the [Paragraph Reference] paragraph, pointing to [Product Page URL]. If your house style handles links a certain way, tell me and I will fit it. Either way, truly grateful for the feature.

Best,
[Your Name]
[Title, Store]
[Email / Phone]

Soft One-Time Follow-Up Nudge

Nudge the site owner once, warmly and briefly, after your first backlink request went unanswered.

Subject: Re: A quick link add for [Store Name]

Hi [First Name],

Following up just this once, then I will leave your inbox in peace. My note below asked about adding a link on your page at [Article URL], with the anchor and URL already written so it is a paste, not a project.

I run an online store too, so I know how fast a good email disappears under restock alerts, shipping snags, and a peak-season inbox. If this one got buried, no hard feelings. To make it even easier, here it is again: link [Suggested Anchor] to [Product or Collection URL], right where [Store Name] already appears. A one-word reply is all I need and I will handle any tweak.

And if the answer is no or not right now, that is genuinely fine. Say the word and I will stop following up, no awkwardness. I would rather keep the door open for your next [Occasion, e.g. gift-guide season] than nudge a page that is not the right fit. Either way, real thanks for your time.

Best,
[Your Name]
[Title, Store]
[Email / Phone]

What is the fastest kind of backlink to request for an online store?

Turning an unlinked brand or product mention into a link. The site already chose to name your store, so a polite ask to link it to the product page is low friction and low risk. After that, target roundups that already link a competing store, since they clearly accept links in your category.

How do I find sites that are likely to link to my store?

Look for reviews and roundups that name your store without linking, gift guides and buying guides that link competing brands, and curated shopping directories in your niche. A backlink tool can surface the exact pages linking your rivals, which are your most natural prospects.

Should I offer a discount code or affiliate commission to get a backlink?

Not for a normal editorial link. Trading a code, free product, or commission for a followed link is a paid placement in Google's eyes, and it can hurt both the owner's site and your store. Affiliate programs are fine on their own, but those links must be tagged sponsored or nofollow. For editorial links, offer shopper value, the exact product URL, and a suggested anchor instead.

What actually makes a store's backlink request get a yes?

Relevance and effort. Show the link genuinely fits that specific page, make one clear ask, and hand over the exact anchor and product URL so the owner can paste it in seconds. Vague, generic asks that create work for a busy editor get ignored.

Is it fair to ask a site that links a competing store to add me?

Yes, if you belong there. A site that links a rival has shown it covers your category and accepts links like yours. Ask to be added alongside the competitor, not in place of it, and be honest about where your store is the better fit and where it is not.

How many follow-ups should I send before giving up?

One. Send a single warm follow-up about 5 to 7 business days after your first email. If there is still no reply, move on. More nudges rarely convert and they cost you goodwill with an owner you may want during your next launch or gift-guide season.