The Death of the Blue Link: Transition from SEO to AEO (#845)
December 26, 2025 · 49:43 listen · Hosted by Anatolii Ulitovskyi
David Wilder, Founder and CEO of Trustpoint Xposure, to discuss the seismic shift from Google-centric SEO to Answer Engine Optimization (AEO).
David breaks down how AI is rewriting the rules of user behavior—moving people from "browsing lists" to "demanding answers."
We dive into:
- Why "Google fading" isn't a myth, but a shift in discovery
- The difference between being indexed (SEO) and being included in an AI summary (AEO).
- How brands can engineer digital authority in an era of zero-click answers.- Practical steps to future-proof your visibility before traditional search traffic dries up.