PPC in Conversational Search (#844)
December 19, 2025 · 42:03 listen · Hosted by Anatolii Ulitovskyi
Search behavior has shifted fast and users are now asking layered, conversational questions through AI features like AI Overviews.
Most Google Ads strategies haven’t kept up, and that gap is why many advertisers are struggling with inconsistent performance.
On the podcast, I want to explore:- How AI is retraining users to ask richer, more human questions- Why keyword-only strategies no longer hold up- How advertisers can align with conversational queries by focusing on themes, intent, and real buyer scenarios- The role of audience signals and dynamic creative in supporting Google’s AI- Practical steps advertisers can take this quarter to adapt