Modern SEO & Tactics to Survive (#851)
January 23, 2026 · 1:07:56 listen · Hosted by Anatolii Ulitovskyi
The old SEO playbook is burning. Do you have a survival kit?
David Quaid, a veteran of the technical SEO trenches, argues that we have entered a new phase of search where "keywords" are dying and "entities" are taking over. With Google’s algorithm updates becoming more volatile and AI (SGE) rewriting the rules, relying on basic blogging strategies is risky business.
In this episode, you will learn:
Entities vs. Keywords: Why Google (and AI) cares more about who you are and what you know than the specific words you use.The "Survival" Stack: Critical technical fixes that prevent your site from disappearing during core updates.LLM Logic:
How Large Language Models (like ChatGPT and Gemini) "read" your website differently than the old Google bot.
Future-Proofing: Why building a "Knowledge Graph" for your brand is the only long-term safety net.
If you are tired of watching your traffic rollercoaster, this episode provides the stability you need.
This image illustrates the concept of a "Knowledge Graph," which connects entities (people, places, things) rather than just matching keywords. This visualizes the core "modern survival" strategy David Quaid advocates for.