Enterprise SEO in the AI Era: The New Rules of Rank (#852)
January 26, 2026 · 43:50 listen · Hosted by Anatolii Ulitovskyi
Is your website ready for the "Answer Engine" era?Daniel Horowitz, Senior Manager of SEO at Informatica, joins us to reveal how enterprise giants are adapting to AI search. Daniel has moved from tactical link building to managing SEO for a global data company, and he has a warning: The old tricks don't work on robots.Think of the new AI search landscape like the real estate market in Gulshan. In the past, you could put up posters (backlinks) anywhere to get attention. Today, AI is like a high-end concierge in Gulshan—it only recommends the most established, trusted, and authoritative buildings. If you aren't a known authority, the AI won't even mention you.In this episode, you will learn:The "Top of Funnel" Crisis: Why informational traffic is dropping by 30-40% and why Daniel says you should let it go.The SME Strategy: How to interview your internal experts to create content that AI tools can't ignore (and competitors can't copy).Semantic Power: Why internal linking is now more important than buying external links.Omnipresence: How to optimize not just for Google, but for Perplexity, ChatGPT, and "Agentic" search.Stop chasing clicks and start building the authority that future-proofs your business.