SEO, Social Media, and Google Ads: Strategies That Still Work in 2025 (#825)
September 17, 2025 · 47:50 listen · Hosted by Anatolii Ulitovskyi
SEO, Social Media, and Google Ads: Strategies That Still Work in 2025
In 2007, when Facebook was still mostly for college students and Google Ads was called AdWords, Brandon Leibowitz was already helping businesses get found online. Over nearly two decades, he’s seen algorithm updates, social media trends, and ad platform overhauls—but the core principles of driving traffic and conversions have stayed remarkably consistent. His work has helped brands rank higher, generate more leads, and turn ad spend into measurable revenue growth – source: https://seooptimizers.com/podcast.
In this episode of seotools.pro, host Anatolii Ulitovskyi talks with Brandon about the tactics and strategies that still deliver results today, and how to adapt them for the fast-changing digital landscape.
We discuss:
-The most effective SEO practices that withstand algorithm updates
-How to use social media for both brand awareness and conversions
-The evolving role of Google Ads in a multi-platform marketing strategy
-Balancing organic and paid campaigns for sustainable growth
Brandon also shares practical tips for marketers and business owners:
-Focus on creating content that solves real problems for your audience
-Use data to refine and optimize campaigns across all channels
-Don’t chase every trend—double down on what’s already working
Whether you’re just starting in digital marketing or refining a mature strategy, this conversation will give you a clear, actionable view of what works now and how to prepare for what’s next.