How Digital PR Turned Strategy into Massive Growth (#817)
August 29, 2025 · 42:37 listen · Hosted by Anatolii Ulitovskyi
Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth
When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of $72,000, $288,000 per month, and a whopping $3,744,000 annually. Major outlets like CNN, Forbes, Business Insider, Yahoo Finance, and MarketWatch began linking to and mentioning our content regularly, and my trading project soared from zero to over 100,000 visitors a month – source: https://unmiss.com/digital-pr-case-study.
In this episode of seotools.pro, host Anatolii Ulitovskyi talks with Suzanne Wentley about authenticity in business and life, why genuine leadership matters more than hacks, and how to build brands – and careers – that last.
We discuss:
-The qualities that define authentic brands and people
-Why authenticity outperforms “magic pill” hacks in SEO, AI, and marketing trends
-How genuine values elevate service, products, messaging, and life itself
-The danger of chasing short-term gains through faking it
Suzanne also offers practical tips for building authenticity:
-Start by brainstorming and honoring your own values, style, and background
-Get outside perspective to fact-check and refine your approach
-Stay real – because fake growth rarely lasts in the market
This conversation is for anyone tired of quick fixes and looking to build a sustainable, values-driven career or business. Listen in to learn how authenticity can be your most powerful strategy in a world full of shortcuts.