Backlink Strategies and Beating Copyright Trolling with AI (#822)
September 10, 2025 · 37:38 listen · Hosted by Anatolii Ulitovskyi
A SaaS company struggling with traffic turned things around by focusing purely on backlinks. They stopped chasing vanity metrics and instead built relationships, earned guest posts on niche blogs, and developed resources worth linking to. Within a year, their organic traffic doubled, and their authority score jumped. This wasn’t magic. It was a clear, consistent backlink strategy—the kind of work that still drives growth in SEO today.
And this leads us straight to today’s conversation. Backlinks are still one of the most powerful ranking signals. Google has adjusted algorithms, added AI to search, and cracked down on spammy practices—but earning credible, relevant links remains the foundation for visibility. Without a backlink strategy, even great content often stays hidden.
Tony has an interesting perspective on this. He has worked on backlink strategies, but also tackled something that’s becoming more common in digital marketing: copyright trolling. In his own journey, he used AI tools not just for link building, but also to fight back against unfair copyright claims. That’s a fascinating mix—because it shows how AI can empower creators and marketers in new ways.
Here are some of the key points we’ll touch on today:
-Why a backlink strategy is still essential in 2025.
-How to build backlinks that are sustainable and Google-proof.
-The risks of neglecting backlinks—even with strong on-page SEO.
-How AI is changing the way we create, optimize, and even defend content.
-Lessons from Tony’s experience using AI to beat copyright trolling.
And of course, I’ve got some questions for Tony:
-Tony, when you look at backlink strategies today, what’s changed the most compared to a few years ago?
-How do you see AI helping marketers create smarter, more ethical backlink campaigns?
-Can you walk us through your own experience with copyright trolling—and how AI helped you fight back?
-What advice would you give to SEO professionals who worry about legal risks when publishing content?
-And finally—where do you see the future of backlinks going as search engines get more AI-driven?
I’m really looking forward to digging into this with Tony. This conversation is going to be packed with insights for anyone in digital marketing, SEO, or content creation.