AI Strategy & Scale in SEO: A Real-World Success Story with Tom Winter (#819)
September 3, 2025 · 39:46 listen · Hosted by Anatolii Ulitovskyi
When boutique furniture brand Kouboo embraced AI search optimization, they didn't just tweak their SEO—they reimagined it. In a focused 7-day test, Kouboo achieved an impressive 53% visibility in ChatGPT and Perplexity results for high-intent prompts, ranking #1 among all competing brands. This rapid rise in AI-driven visibility showed how a targeted AI strategy can deliver standout search performance fast.
Recent industry data supports the shift toward AI-first visibility. About 80% of consumers rely on zero-click search results—AI-generated summaries that deliver answers without requiring clicks—for at least 40% of their queries, leading to a 15–25% drop in traditional organic traffic. Additionally, early movers like Athena, Profound, and Scrunch AI are rapidly gaining traction—offering tools to help brands shape how they're represented in AI-generated responses.
In this episode of seotools.pro, host Anatolii Ulitovskyi talks with Tom Winter about what it really takes to design and scale an AI-driven SEO strategy.
We discuss:
-What does a scalable AI-SEO strategy look like when targeting conversational search platforms?
-How can brands optimize structure, FAQs, and context to rank well in AI-generated answers?
-Which visibility metrics matter most in a “zero-click” world dominated by AI summaries?
-How can businesses adapt content to win presence in generative search without sacrificing brand trust or accuracy?
Summary:
Tom Winter shares insights on scaling SEO with AI—combining real-world case studies with strategic frameworks. This conversation is packed with practical advice for brands that want to win visibility in the AI-first search era.