Navigating the GA4 Migration: Expert Tips from MaryBeth Maskovas (#587)

In this episode of the Unmiss Podcast, we sit down with MaryBeth Maskovas, an experienced digital marketer, to discuss the process of migrating to Google Analytics 4 (GA4) and how to make the most of this powerful analytics platform.

Here are some key topics we’ll cover with MaryBeth Maskovas:

1. Understanding the differences between Google Analytics (GA) and Google Analytics 4 (GA4).
2. The benefits of migrating to GA4 and how it can enhance your marketing analytics.
3. A step-by-step guide to successfully migrating your website to GA4.
4. Navigating the new GA4 interface and understanding the various reports available.
5. Implementing GA4 tracking and setting up custom events to measure user interactions.
6. Leveraging GA4’s advanced features, such as machine learning insights and improved data controls.
7. Tips for troubleshooting common issues during the GA4 migration process.

Join us as MaryBeth Maskovas shares her expert insights on the GA4 migration process and offers valuable tips to help you unlock the full potential of this powerful analytics platform. Don’t miss this opportunity to stay ahead of the curve and enhance your marketing analytics with GA4.

Learn more about MaryBeth Maskovas the following resources:
Website: https://www.insightlimeanalytics.com/
Linkedin: https://www.linkedin.com/in/marybethmaskovas/