Bill Macaitis, a seasoned marketing expert and board advisor, stands out for his remarkable contribution to the growth of leading SaaS companies. As the former CRO/CMO of Slack, CMO of Zendesk, and SVP Marketing at Salesforce, Bill has played a pivotal role in the success and exits of these high-profile companies. His expertise lies in developing innovative go-to-market strategies, fostering hyper-growth, and building world-class marketing teams. At Macaitis Advisory, he continues this legacy, offering his wealth of knowledge to a select group of companies, focusing on creating cutting-edge marketing strategies in today’s challenging economic landscape.
Renowned for his customer-centric approach and passion for working with mission-driven founders, Bill actively mentors marketing leaders and advises companies on effective marketing techniques. He specializes in areas such as product-led growth, freemium models, content marketing, and SEO. Bill’s advisory work, marked by a deep commitment to each company, is tailored to foster long-term, capital-efficient growth strategies. With a focus on B2B SaaS companies at Series A and above, he brings a unique blend of experience and forward-thinking strategies to drive growth in a dynamic market.
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