Ali Shah

Ali Shah

Ali enjoys working in analytics and product management. 

He has helped companies like A&W, Hootsuite, Postmedia, Copper, and more extract actionable insights from their web/mobile analytics.

He specializes in Google Analytics, Google Tag Manager, and Firebase Analytics. 

He provides these services through full-time work or through his boutique consultancy, Web Star Research.

Some of his skill-set includes:

  • Google Analytics: Advanced Knowledge of Implementation, GTM, and Custom Reporting
  • Firebase App Analytics: Event Implementation, Funnel Development, Reporting & Insights
  • Adobe SiteCatalyst Reporting & Analytics Implementation Training – Certificate of Completion 
  • Advanced Expertise: Adobe Discover, Excel, VoC iPerceptions, Flurry, Google AdWords
  • Big Data Specialization (2 of 6 courses), University of San Diego: Hadoop, Apache Spark
  • SEO/SEM Guru with a proven record of achieving top rankings in Google Organic & Paid Search
  • Course Instructor, Tutor, Mentor to hundreds of students enrolled in the Digital Analytics Association endorsed Web Intelligence Program at UBC, and the Web Optimization Program at Seneca College
  • Certified Web Master and technology enthusiast with a finger on the pulse of the digital industry
  • HTML, CSS, JavaScript, Dreamweaver, Figma, Adobe XD, Photoshop, Illustrator, Mac OS
  • GitLab, Bitbucket, Trello, Jira/Atlassian, Amazon Web Services
  • Product Management, UX/UI Design, App Development, App Store Optimization, App Marketing

Learn more about Ali Shah on the following resources:


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